It’s obvious that our web content is SEO optimised. The most popular way for potential buyers to research potential solutions is online. You may find them at a tradeshow, they might read the occasional online publication, they might even open one of your e-Shots; but when they absolutely, positively must have it now… they Google it.
So how important is it that Google likes you? Someone once told me that more people climb Kilimanjaro in a year than go to page three of a Google search result. While this may be an exaggeration, it does make a valid point.
If someone is looking for a solution that you provide, it pays to be front page news. So how do you get there? You either pay for the privilege with Google AdWords (PPC) or you earn the right through diligent Search Engine Optimisation (SEO).
If you invested time and effort into the SEO on your site last year, I’m sorry to be the bearer of bad tidings but the rules have changed and the chances are your site is not performing as it once was. SEO is much more than a liberal sprinkling of keywords, page headers, tags and alt text.
SEO is an integral part of your digital DNA, it needs to work for all web browsers. Your organic position is influenced by your wider digital footprint, not just your website but reciprocal links to good quality domains, listings, partner sites, micro sites, blogs and, most importantly, social media activation. Bear in mind that the day you achieve position one, page one, your work is far from over.
SEO is time-sensitive and today’s page one will quickly become page two unless you constantly refresh content, refine relevance and track your progress.
At Cremarc we appreciate that marketing is all about selling. We work with our clients to cost-effectively establish page one presence and we cement this position through continual Search Engine and Social Media Optimisation. If you would like to discuss what options are available to you in more detail, please call us on 01932 856 158 or Contact Cremarc