The Cremarc B2B Marketing Blog

Everyday is a school day, a chance to learn and explore new ideas, here is our collection of B2B marketing inspiration.
6.5 Practical Tips to Apply Behavioural Science to your Marketing

6.5 Practical Tips to Apply Behavioural Science to your Marketing, Today

The intersection between marketing and behavioural science is becoming ever more overlapped by the day. Here are 6.5 practical ways…

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AI Search by Google and Microsoft: What’s It All About?

Generative AI search is changing SEO’s landscape. Both Google and Bing focus on user experience. Digital marketing embraces these tech shifts. Understanding users is key

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How not to be boring when blogging

The Snooze Factor: How not to be boring when blogging

Have you ever started reading a blog, and then switched off before reaching the second li – I think we…

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An image created from Generative AI

Generative AI – no more creative limits

Leveraging the power of generative AI can make jobs easier for marketers and designers…

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Google Ads Discovery Campaigns

Exploring Discovery Campaigns For Your Next Advertising Success

Google Ads’ Discovery Campaigns offers a powerful opportunity for businesses to reach and engage with their target audience…

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The Cremarc Innovation Hub

May 2023: The Cremarc Innovation Hub is Launched

Cremarc have recently launched the Innovation Hub, a new program that will be continuously driving innovation for our clients…

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10 Years of B2B Marketing Research

What 10 years of B2B marketing research tells us

The B2B marketing landscape is ever-changing, but this is what 10 years of B23B marketing research has told us…

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The Dos and Don’ts of UX Design: Best Practices for Creating Intuitive User Interfaces

Here are the Dos and Don’ts of UX Design when creating user experiences…

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Bee more bee - brand experimentation in business

Be more bee – brand experimentation in business

In today’s business climate, businesses must experiment to survive…

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Organic content is the new earned PR and the future of branding

Organic Content: The New Earned PR and the Future of Branding

The traditional earned PR tactics for publicity and media coverage are now long gone…

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Gated Vs Ungated content in B2B Marketing - which one should you choose

Gated Vs Ungated Content in B2B Marketing

To gate, or not to gate content – that is the question…

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7 Must Know SEO Trends of 2023

7 Must-Know SEO Trends of 2023

Businesses must stay on top of the latest search engine optimisation trends. Here are trends we’re already seeing for 2023.

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The importance of a strong brand in B2B Marketing

The importance of a strong brand in B2B marketing

Creating a strong brand that your audiences connect with is the key for marketing success in the B2B space.

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ChatGPT - A new era in artificial intelligence - AI

ChatGPT: A New Era in AI

ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for businesses.

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Why AI is Not the End of UX Designers

Why AI is Not the End of UX Designers

With advances in AI over recent years, many are speculating whether there is still a need for UX designers.

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Creating personal experiences in B2B marketing

How do you create personal experiences in B2B marketing?

Personal experiences are an incredibly important aspect of the user journey and must not be overlooked.

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Offline conversion tracking

Offline conversion tracking: The new approach to advertising growth

Setting up offline conversion tracking can help mitigate the imminent problems arising from the death of third-party cookies.

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The benefits of conducting an SEO audit

The benefits of conducting an SEO audit for your website

Conducting an SEO audit is a crucial step to improving a website’s visibility, ranking and overall performance.

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Sales and marketing alignment

Why it is time to end the friction between sales and marketing

Sales and marketing alignment is important for the success of any business, and friction between both teams will only prevent growth.

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On page SEO A history of content optimisation

On page SEO: A history of content optimisation

On page optimisation has seen various changes and trends over time as the internet has evolved, with Google algorithm updates playing a huge role.

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what is marketing automation

What is marketing automation?

Automating mundane and repetitive tasks can save your team time and effort and also provide a higher ROI. Are you taking advantage of triggered automation workflows?

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The drive toward demand generation

The drive toward demand generation

In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.

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Why marketing is important during a recession

Why marketing is important during a recession

There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?

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The importance of creative in advertising and marketing

The importance of creative in advertising

The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.

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How is AI used in marketing and how can it affect your marketing campaigns

How AI can affect your marketing campaigns

AI is being used daily by organisations around the world. But how can it affect your marketing campaigns?

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UX research and strategy can help increase web conversion rates

Using UX design to increase website conversion

Increasing conversion rates on your website starts with UX research and strategy, and can also help you stand out against competition.

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The importance of user experience (UX) and UX design

The Importance of UX Design

The importance of user experience (UX) is often under looked by many, leaving their user-journeys unoptimised and inefficient.

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Five guys website

How Five Guys Can Get Away With No Marketing

Not too long ago, I listened to Five Guys CEO, John Eckbert, on Steven Bartlett’s fantastic Diary of a CEO…

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Brand building

Brand building: The growth strategy for tech companies big and small

Five years ago, I didn’t believe that brand building worked for SMEs, I thought it was for large companies with…

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Target audience demographics

Do you really know your target audience? 

There is a big difference between ‘knowing’ your target audience and understanding some customer demographics and behaviours. The latter leads…

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Account Based Marketing

Is Account Based Marketing (ABM) The Way To Cut Through The Noise

In this blog, we take a look at how to create a solid Account Based Marketing (ABM) strategy. It is getting…

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Marketing for Millennials

Marketing for Millennials: the majority B2B decision-maker

Personas can be a divisive topic; for those that believe in them, they exist to help pinpoint characteristics and motivations,…

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Matt Berry - COO of Cremarc - B2B marketing agency

It’s time for B2B marketing to change

We interviewed Cremarc’s new COO, Matt Berry, and discussed the flaws of B2B marketing and the rise of the B2B…

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Sequential advertising

Sequential advertising: Making your advertising ‘more Mozart’

Resolution is common practice in music theory, and I believe that it can be directly applied to advertising, especially sequential…

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Cookieless future

We’re entering the ‘cookieless future’: are you ready? 

How to get ready for a cookieless future in five easy steps… Marketing is never going to be the same…

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tech marketing take a lesson from orange juice

Why Tech Marketing Should Take A Lesson From Orange Juice

Companies do not market to companies. Humans’ market to humans. This blog explores how creativity is not just about clever design.

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How do you market on data and not opinion

If you are wanting to see results, marketing on opinion should be avoided at all costs. Learn how you’ll need to collect more data to better inform decisions.

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Tesla marketing and Tesla advertising are everywhere

How Tesla Can Get Away With Not Using Marketing

Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.

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Marketing Automation Techniques

Marketing Automation Techniques – 4 top tips

Struggling to master Marketing Automation? Discover the 4 key areas of Marketing Automation which organisations regularly fail to power-up.

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How Marketers Can Take the Blindfold Off

If you are an MD or Sales Director and you need to get the most from your marketing team in 2021, here are 6 things you should focus on.

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5 Tips for Better Website SEO

Struggling to optimise your website and move up in the search engine rankings? In this blog, we outline our 5 tips to achieve better website SEO.

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Why Marketing Is So Critical Now

With the pandemic pushing digital transformation, it is now critical businesses establish a strong marketing presence if they want to see results.

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Lockdown Marketing

Lockdown Marketing

As things don’t look to be going back to normal any time soon, the best organisations can do is focus on the 5 key areas of marketing that actually matter.

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Six Predictions for the State of Marketing 2021

Embracing the new world of agile marketing is critical for business success. Here are 6 marketing predictions of 2021 which could help your organisation.

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Marketing & Marketers Need to Be More Agile

Marketing is about being brave and taking a bold approach to the market. Read how your organisation can become more agile and take the next step.

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Smart Marketers Take Off the Blindfold

Smart marketers take off their blindfold to overcome the challenges of targeting different audiences. Their journey always starts with Marketing Automation.

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How Do Marketing People See Things Changing

The marketing industry is always changing to meet the needs of users worldwide. Learn how marketers now have to work smarter for business.

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Why Marketers Need To Double Down on Digital Marketing

Discover how doubling down on your digital marketing can help bridge the gap between customer engagement and demand generation.

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Is Marketing Automation Just Like Gym Membership?

Similar to gym memberships, Marketing Automation is a transformational tool that holds great value. But are you making the most of it?

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Missing The Point With Google AdWords Can Be Costly

Missing The Point With Google AdWords Can Be Costly

AdWords and Paid Social can be highly effective methods of generating enquiries. We outline the pitfalls and how you can achieve successful results.

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Why Content Is Key In Influencing Your Market

Decisions are often influenced by content we see, and that is the same for your target market. Learn how to out-market your competition with smart content.

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What Marketers Can Learn from Politicians

Whilst some individuals don’t like getting involved with politics, there are three big lessons that can be learned from all politicians to improve your marketing.

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It’s Time to Unleash the True Potential of Marketing Automation

The true potential of Marketing Automation has barely been surfaced. Learn how you can unleash its full value with your imagination and decisions.

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What Makes Content Great?

Your marketing content needs to work harder than ever for successful results. Here are 6 effective steps which can help enhance your content.

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Look The Part, Be The Part

In an ever-changing digital world, how you market yourself is the difference between success and failure. Learn how to establish and improve your brand identity.

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What Does Content Marketing Really Mean

What Does ‘Content Marketing’ Really Mean?

If you want to see success and results from content marketing, there are considerations and steps you should be actively taking before hitting publish.

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