The Cremarc B2B Marketing Blog

Everyday is a school day, a chance to learn and explore new ideas, here is our collection of B2B marketing inspiration.
intent based marketing

Right Place, Right Time: Intent-Based Marketing

The marketing statistic that I quote the most is that only 5% of your market is currently ‘in the market’…

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GA4 limitations

GA4 Limitations: Channel Data Collection & Conversion Tracking Challenges

Are you noticing discrepancies between the number of clicks reported in Google Ads and the number of users reported in…

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Linkedin Ads

How To Generate More Marketing Leads: The Power Of LinkedIn Ads

Sales and marketing teams have different goals and objectives. While marketing focuses on building brand awareness, building brand trust, and…

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Ecommerce marketing

The Solution Already Exists, It’s Just Hiding Elsewhere

I recently read an excellent book—”Evolutionary Ideas”—in which Sam Tatam outlines the powerful concept of biomimicry. Tatam speaks of individuals…

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MarTech Can Maximise ROI And Boost Sales Predictability – Are You On Track?

Let’s get real for a minute. Getting conversion-ready leads today through marketing efforts is tough. The challenge of nurturing leads…

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impact of core web vitals in SEO

Breaking Down Google’s Core Web Vitals and Their SEO Impact

The digital marketing landscape is in constant flux with new algorithm updates, fresh tools like GA4, and the emerging presence…

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The Impact Of Marketing Automation Platforms For B2B Businesses

In the digitally fuelled marketplace of 2023, marketing automation has transcended from being a ‘nice-to-have’ to a quintessential arsenal in…

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adapt search engines for EU customers

Goodbye Google, and Aloha to independent web browsers: why marketers must adapt their search for EU customers

Independent web browsers are gaining ground as Europeans spread their online search further afield, opening up new opportunities for marketers….

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MarTech and Omnichannel Strategies: Driving Business Growth

Strategic Alignment for Business Leaders Pre-Planning In the world of high-stakes business, clear objectives are vital. Identifying KPIs such as…

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Brand building trumps sales activation entirely

New Research Suggests That Brand Building Trumps Sales Activation Entirely

Cremarc is very much an advocate for brand building, and the importance of investing in brand over sales activation campaigns….

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Content Development checklist

Content Development Checklist

Developing content can sometimes feel like a shot in the dark. What should I write? Who is actually going to…

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Edelman 2024 B2B Thought Leadership Report

We Read The Edelman 2024 B2B Thought Leadership Report So You Don’t Have To

Get Cremarc’s perspective on what the top 5 takeaways mean for your content For the sixth year, in collaboration with…

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Benefits of Investing in UX Design

At Cremarc, we have been leading the way in User Experience (UX) design, crafting captivating digital interactions that not only…

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The Marketing Funnel is dead

Everything Wrong With B2B Marketing: The Funnel Is Dead

Traditional B2B marketing’s lead generation and funnel approach is outdated; a new strategy focuses on brand building, content, intent-based outreach, and availability, aligning better with customer readiness and preference.

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willy wonka sculpture

5 Things B2B Marketers Can Learn From the Disastrous Glasgow Willy Wonka Experience

Unless you’ve been stuck in a chocolate river’s drainage system for the last few weeks, you’ll know all about the…

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the 3 pillars of B2B Lead Generation

How to Generate B2B Leads – 3 Fundamental Pillars

Mastering how to generate B2B leads involves three critical pillars: precise audience targeting, compelling offers, and effective landing pages.

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UX Design - Blog

Playing to Win: The Strategic Role of UX Design in Business Success

The world of business is a lot like a game of chess, where strategic moves can either crown you the king or leave you checkmated. One such strategic move is investing in User Experience (UX) design, a field often underestimated like the pawns on a chessboard.

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automating reporting

Automating Marketing Reports – Cremarc Innovation Hub Update

What is the Cremarc Innovation Hub?   If you’re not a follower of the Cremarc Innovation Hub, you may not…

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What is Progressive B2B Marketing?

B2B marketing is sh*t, for the most part. For too long now, B2B organisations have focused on short-term numbers and…

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MarTech is a Vital Part of Any Tech Organisation's Marketing Mix

Why MarTech is a Vital Part of Any Tech Organisation’s Marketing Mix

In the whirlwind world of tech, where every nanosecond counts and data is the new gold, MarTech (Marketing Technology) isn’t…

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qualified lead scoring

Managing your CRM platform: What makes the perfect lead scoring model?

Lead scoring. We’ve all heard of it, but what is it and most importantly, what makes the perfect lead scoring…

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ultimate B2B marketing dictionary

35 B2B Digital Marketing Terms To Learn in 2024

Exploring B2B marketing can feel like navigating a new country, filled with unfamiliar terms and easy misunderstandings that could lead…

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Lead scoring blog

Managing your CRM platform: What Makes the Perfect Lead Scoring Model?

In this blog, we’ll explore some of the best practices you can implement within your own lead scoring model, and…

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emotional advertisement vs rational advertisement

Emotional Ads are 7x More Effective Than Rational Ads in B2B Marketing

Yes, you read that correctly. Emotive advertising is 7x more effective than the traditional B2B approach of rational advertising. The…

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Direct Mail

Let’s Get Physical: Direct Mail Should Be Making a Comeback

There’s a huge over-emphasis on social media, online advertising and digital marketing in general, and traditional marketing seems to have…

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effective digital marketing channels

Looking Beyond Leads: Unleashing Social Media’s Full Potential for B2B

In 2023, B2B companies must use social media for more than just lead generation; it’s key for brand building, customer engagement, nurturing leads, and recruitment.

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Sealed with a KISS - keep your marketing messaging simple.

Sealed with a KISS – B2B Marketing Messaging

Turning the mundane into something interesting is a bit of a marketing artform, but there are times when it can go too far. When messaging is too complex or convoluted, it not only loses its impact, but it’s in danger of also becoming confusing, or irrelevant. Whatever happened to “it does exactly what it says on the tin?

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Customer profile - SQLs

Have Buying Groups Dethroned MQLs? Decoding the Modern B2B Marketing Shift

B2B Shift: From Single Leads (MQLs) to Collaborative Buying Groups in Modern Marketing.

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Understanding Search intent

Understanding Search Intent

Tailoring search marketing to user desires, ensuring content meets expectations, and driving conversions by giving users exactly what they want.

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LinkedIn app - Autumn 2023 trends

LinkedIn in The Limelight: Autumn 2023 Trends

LinkedIn Ads, carousel ads key for tech firm success in Autumn 2023.

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Side mirror view on the road

The Ultimate Guide to Paid & SEO Trends: Your Cremarc Resource

You are likely familiar with the wisdom of Seth Godin, who once said, “You would never drive a car simply…

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SEO Predictions Blog

A Controversial Prediction on the Future of SEO

Yes, I have picked this topic on purpose and the main reason is to start a conversation on the future of SEO. I’ve read a lot of ‘this person said this’ type articles, but no one seems to be venturing their own opinions on the future of SEO.

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User Experience (UX) - Blog

The Importance of User Feedback to UX: How to Use Data to Improve Your Designs

User experience (UX) design plays a key role in the success of digital products and services. UX involves creating interfaces that are intuitive, efficient, and useful for users to navigate with minimal effort.

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Business Growth Marketing Strategy

Unlocking Business Growth: The Advantages of Outsourcing Marketing

When your business is on the rise, considering an external marketing department can be a smart move. But what exactly does that mean, and when is the right time to go for it? Let’s break it down in this article.

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6.5 Practical Tips to Apply Behavioural Science to your Marketing

6.5 Practical Tips to Apply Behavioural Science to your Marketing, Today

The intersection between marketing and behavioural science is becoming ever more overlapped by the day. Here are 6.5 practical ways…

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AI Search by Google and Microsoft: What’s It All About?

Generative AI search is changing SEO’s landscape. Both Google and Bing focus on user experience. Digital marketing embraces these tech shifts. Understanding users is key

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How not to be boring when blogging

The Snooze Factor: How not to be boring when blogging

Have you ever started reading a blog, and then switched off before reaching the second li – I think we…

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An image created from Generative AI

Generative AI – no more creative limits

Leveraging the power of generative AI can make jobs easier for marketers and designers…

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Google Ads Discovery Campaigns

Exploring Discovery Campaigns For Your Next Advertising Success

Google Ads’ Discovery Campaigns offers a powerful opportunity for businesses to reach and engage with their target audience…

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The Cremarc Innovation Hub

May 2023: The Cremarc Innovation Hub is Launched

Cremarc have recently launched the Innovation Hub, a new program that will be continuously driving innovation for our clients…

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10 Years of B2B Marketing Research

What 10 years of B2B marketing research tells us

The B2B marketing landscape is ever-changing, but this is what 10 years of B23B marketing research has told us…

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The Dos and Don’ts of UX Design: Best Practices for Creating Intuitive User Interfaces

Here are the Dos and Don’ts of UX Design when creating user experiences…

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Bee more bee - brand experimentation in business

Be more bee – brand experimentation in business

In today’s business climate, businesses must experiment to survive…

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Organic content is the new earned PR and the future of branding

Organic Content: The New Earned PR and the Future of Branding

The traditional earned PR tactics for publicity and media coverage are now long gone…

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Gated Vs Ungated content in B2B Marketing - which one should you choose

Gated Vs Ungated Content in B2B Marketing

To gate, or not to gate content – that is the question…

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7 Must Know SEO Trends of 2023

7 Must-Know SEO Trends of 2023

Businesses must stay on top of the latest search engine optimisation trends. Here are trends we’re already seeing for 2023.

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The importance of a strong brand in B2B Marketing

The importance of a strong brand in B2B marketing

Creating a strong brand that your audiences connect with is the key for marketing success in the B2B space.

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ChatGPT - A new era in artificial intelligence - AI

ChatGPT: A New Era in AI

ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for businesses.

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Why AI is Not the End of UX Designers

Why AI is Not the End of UX Designers

With advances in AI over recent years, many are speculating whether there is still a need for UX designers.

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Creating personal experiences in B2B marketing

How do you create personal experiences in B2B marketing?

Personal experiences are an incredibly important aspect of the user journey and must not be overlooked.

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Offline conversion tracking

Offline conversion tracking: The new approach to advertising growth

Setting up offline conversion tracking can help mitigate the imminent problems arising from the death of third-party cookies.

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The benefits of conducting an SEO audit

The benefits of conducting an SEO audit for your website

Conducting an SEO audit is a crucial step to improving a website’s visibility, ranking and overall performance.

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Sales and marketing alignment

Why it is time to end the friction between sales and marketing

Sales and marketing alignment is important for the success of any business, and friction between both teams will only prevent growth.

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On page SEO A history of content optimisation

On page SEO: A history of content optimisation

On page optimisation has seen various changes and trends over time as the internet has evolved, with Google algorithm updates playing a huge role.

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what is marketing automation

What is marketing automation?

Automating mundane and repetitive tasks can save your team time and effort and also provide a higher ROI. Are you taking advantage of triggered automation workflows?

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The drive toward demand generation

The drive toward demand generation

In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.

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Why marketing is important during a recession

Why marketing is important during a recession

There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?

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The importance of creative in advertising and marketing

The importance of creative in advertising

The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.

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How is AI used in marketing and how can it affect your marketing campaigns

How AI can affect your marketing campaigns

AI is being used daily by organisations around the world. But how can it affect your marketing campaigns?

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UX research and strategy can help increase web conversion rates

Using UX design to increase website conversion

Increasing conversion rates on your website starts with UX research and strategy, and can also help you stand out against competition.

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The importance of user experience (UX) and UX design

The Importance of UX Design

The importance of user experience (UX) is often under looked by many, leaving their user-journeys unoptimised and inefficient.

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Five guys website

How Five Guys Can Get Away With No Marketing

Not too long ago, I listened to Five Guys CEO, John Eckbert, on Steven Bartlett’s fantastic Diary of a CEO…

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Brand building

Brand building: The growth strategy for tech companies big and small

Five years ago, I didn’t believe that brand building worked for SMEs, I thought it was for large companies with…

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Target audience demographics

Do you really know your target audience? 

There is a big difference between ‘knowing’ your target audience and understanding some customer demographics and behaviours. The latter leads…

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Account Based Marketing

Is Account Based Marketing (ABM) The Way To Cut Through The Noise

In this blog, we take a look at how to create a solid Account Based Marketing (ABM) strategy. It is getting…

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Marketing for Millennials

Marketing for Millennials: the majority B2B decision-maker

Personas can be a divisive topic; for those that believe in them, they exist to help pinpoint characteristics and motivations,…

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Matt Berry - COO of Cremarc - B2B marketing agency

It’s time for B2B marketing to change

We interviewed Cremarc’s new COO, Matt Berry, and discussed the flaws of B2B marketing and the rise of the B2B…

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Sequential advertising

Sequential advertising: Making your advertising ‘more Mozart’

Resolution is common practice in music theory, and I believe that it can be directly applied to advertising, especially sequential…

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Matt Berry - COO of Cremarc - B2B marketing agency

I’m a COO and I have dyslexia

I am a 33-year-old COO and yes, as the title states, I have dyslexia. Right now, this post sounds like…

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Cookieless future

We’re entering the ‘cookieless future’: are you ready? 

How to get ready for a cookieless future in five easy steps… Marketing is never going to be the same…

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tech marketing take a lesson from orange juice

Why Tech Marketing Should Take A Lesson From Orange Juice

Companies do not market to companies. Humans’ market to humans. This blog explores how creativity is not just about clever design.

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How do you market on data and not opinion

If you are wanting to see results, marketing on opinion should be avoided at all costs. Learn how you’ll need to collect more data to better inform decisions.

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Tesla marketing and Tesla advertising are everywhere

How Tesla Can Get Away With Not Using Marketing

Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.

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Marketing Automation Techniques

Marketing Automation Techniques – 4 top tips

Struggling to master Marketing Automation? Discover the 4 key areas of Marketing Automation which organisations regularly fail to power-up.

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How Marketers Can Take the Blindfold Off

If you are an MD or Sales Director and you need to get the most from your marketing team in 2021, here are 6 things you should focus on.

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5 Tips for Better Website SEO

Struggling to optimise your website and move up in the search engine rankings? In this blog, we outline our 5 tips to achieve better website SEO.

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Why Marketing Is So Critical Now

With the pandemic pushing digital transformation, it is now critical businesses establish a strong marketing presence if they want to see results.

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Lockdown Marketing

Lockdown Marketing

As things don’t look to be going back to normal any time soon, the best organisations can do is focus on the 5 key areas of marketing that actually matter.

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Six Predictions for the State of Marketing 2021

Embracing the new world of agile marketing is critical for business success. Here are 6 marketing predictions of 2021 which could help your organisation.

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Marketing & Marketers Need to Be More Agile

Marketing is about being brave and taking a bold approach to the market. Read how your organisation can become more agile and take the next step.

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Smart Marketers Take Off the Blindfold

Smart marketers take off their blindfold to overcome the challenges of targeting different audiences. Their journey always starts with Marketing Automation.

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How Do Marketing People See Things Changing

The marketing industry is always changing to meet the needs of users worldwide. Learn how marketers now have to work smarter for business.

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Why Marketers Need To Double Down on Digital Marketing

Discover how doubling down on your digital marketing can help bridge the gap between customer engagement and demand generation.

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Is Marketing Automation Just Like Gym Membership?

Similar to gym memberships, Marketing Automation is a transformational tool that holds great value. But are you making the most of it?

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Missing The Point With Google AdWords Can Be Costly

Missing The Point With Google AdWords Can Be Costly

AdWords and Paid Social can be highly effective methods of generating enquiries. We outline the pitfalls and how you can achieve successful results.

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Why Content Is Key In Influencing Your Market

Decisions are often influenced by content we see, and that is the same for your target market. Learn how to out-market your competition with smart content.

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What Marketers Can Learn from Politicians

Whilst some individuals don’t like getting involved with politics, there are three big lessons that can be learned from all politicians to improve your marketing.

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It’s Time to Unleash the True Potential of Marketing Automation

The true potential of Marketing Automation has barely been surfaced. Learn how you can unleash its full value with your imagination and decisions.

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What Makes Content Great?

Your marketing content needs to work harder than ever for successful results. Here are 6 effective steps which can help enhance your content.

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