Thought Leadership

The Cremarc Innovation Hub

Cremarc Innovation Hub August 2024: Content resource investment hack – know before you spend

At Cremarc, our commitment to innovation drives us to continually explore new methods to deliver outstanding results for our clients….

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intent based marketing

Right Place, Right Time: Intent-Based Marketing

The marketing statistic that I quote the most is that only 5% of your market is currently ‘in the market’…

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Ecommerce marketing

The Solution Already Exists, It’s Just Hiding Elsewhere

I recently read an excellent book—”Evolutionary Ideas”—in which Sam Tatam outlines the powerful concept of biomimicry. Tatam speaks of individuals…

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adapt search engines for EU customers

Goodbye Google, and Aloha to independent web browsers: why marketers must adapt their search for EU customers

Independent web browsers are gaining ground as Europeans spread their online search further afield, opening up new opportunities for marketers….

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Edelman 2024 B2B Thought Leadership Report

We Read The Edelman 2024 B2B Thought Leadership Report So You Don’t Have To

Get Cremarc’s perspective on what the top 5 takeaways mean for your content For the sixth year, in collaboration with…

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ultimate B2B marketing dictionary

35 B2B Digital Marketing Terms To Learn in 2024

Exploring B2B marketing can feel like navigating a new country, filled with unfamiliar terms and easy misunderstandings that could lead…

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Lead scoring blog

Managing your CRM platform: What Makes the Perfect Lead Scoring Model?

In this blog, we’ll explore some of the best practices you can implement within your own lead scoring model, and…

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emotional advertisement vs rational advertisement

Emotional Ads are 7x More Effective Than Rational Ads in B2B Marketing

Yes, you read that correctly. Emotive advertising is 7x more effective than the traditional B2B approach of rational advertising. The…

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Direct Mail

Let’s Get Physical: Direct Mail Should Be Making a Comeback

There’s a huge over-emphasis on social media, online advertising and digital marketing in general, and traditional marketing seems to have…

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Sealed with a KISS - keep your marketing messaging simple.

Sealed with a KISS – B2B Marketing Messaging

Turning the mundane into something interesting is a bit of a marketing artform, but there are times when it can go too far. When messaging is too complex or convoluted, it not only loses its impact, but it’s in danger of also becoming confusing, or irrelevant. Whatever happened to “it does exactly what it says on the tin?

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Business Growth Marketing Strategy

Unlocking Business Growth: The Advantages of Outsourcing Marketing

When your business is on the rise, considering an external marketing department can be a smart move. But what exactly does that mean, and when is the right time to go for it? Let’s break it down in this article.

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6.5 Practical Tips to Apply Behavioural Science to your Marketing

6.5 Practical Tips to Apply Behavioural Science to your Marketing, Today

The intersection between marketing and behavioural science is becoming ever more overlapped by the day. Here are 6.5 practical ways…

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An image created from Generative AI

Generative AI – no more creative limits

Leveraging the power of generative AI can make jobs easier for marketers and designers…

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10 Years of B2B Marketing Research

What 10 years of B2B marketing research tells us

The B2B marketing landscape is ever-changing, but this is what 10 years of B23B marketing research has told us…

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The Dos and Don’ts of UX Design: Best Practices for Creating Intuitive User Interfaces

Here are the Dos and Don’ts of UX Design when creating user experiences…

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Bee more bee - brand experimentation in business

Be more bee – brand experimentation in business

In today’s business climate, businesses must experiment to survive…

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Organic content is the new earned PR and the future of branding

Organic Content: The New Earned PR and the Future of Branding

The traditional earned PR tactics for publicity and media coverage are now long gone…

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Gated Vs Ungated content in B2B Marketing - which one should you choose

Gated Vs Ungated Content in B2B Marketing

To gate, or not to gate content – that is the question…

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The importance of a strong brand in B2B Marketing

The importance of a strong brand in B2B marketing

Creating a strong brand that your audiences connect with is the key for marketing success in the B2B space.

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ChatGPT - A new era in artificial intelligence - AI

ChatGPT: A New Era in AI

ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for businesses.

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Why AI is Not the End of UX Designers

Why AI is Not the End of UX Designers

With advances in AI over recent years, many are speculating whether there is still a need for UX designers.

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Creating personal experiences in B2B marketing

How do you create personal experiences in B2B marketing?

Personal experiences are an incredibly important aspect of the user journey and must not be overlooked.

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Offline conversion tracking

Offline conversion tracking: The new approach to advertising growth

Setting up offline conversion tracking can help mitigate the imminent problems arising from the death of third-party cookies.

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Sales and marketing alignment

Why it is time to end the friction between sales and marketing

Sales and marketing alignment is important for the success of any business, and friction between both teams will only prevent growth.

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The drive toward demand generation

The drive toward demand generation

In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.

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Why marketing is important during a recession

Why marketing is important during a recession

There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?

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The importance of creative in advertising and marketing

The importance of creative in advertising

The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.

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UX research and strategy can help increase web conversion rates

Using UX design to increase website conversion

Increasing conversion rates on your website starts with UX research and strategy, and can also help you stand out against competition.

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The importance of user experience (UX) and UX design

The Importance of UX Design

The importance of user experience (UX) is often under looked by many, leaving their user-journeys unoptimised and inefficient.

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Sequential advertising

Sequential advertising: Making your advertising ‘more Mozart’

Resolution is common practice in music theory, and I believe that it can be directly applied to advertising, especially sequential…

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Matt Berry - COO of Cremarc - B2B marketing agency

I’m a COO and I have dyslexia

I am a 33-year-old COO and yes, as the title states, I have dyslexia. Right now, this post sounds like…

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tech marketing take a lesson from orange juice

Why Tech Marketing Should Take A Lesson From Orange Juice

Companies do not market to companies. Humans’ market to humans. This blog explores how creativity is not just about clever design.

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Tesla marketing and Tesla advertising are everywhere

How Tesla Can Get Away With Not Using Marketing

Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.

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Marketing Automation Techniques

Marketing Automation Techniques – 4 top tips

Struggling to master Marketing Automation? Discover the 4 key areas of Marketing Automation which organisations regularly fail to power-up.

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How Marketers Can Take the Blindfold Off

If you are an MD or Sales Director and you need to get the most from your marketing team in 2021, here are 6 things you should focus on.

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Why Marketing Is So Critical Now

With the pandemic pushing digital transformation, it is now critical businesses establish a strong marketing presence if they want to see results.

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Lockdown Marketing

Lockdown Marketing

As things don’t look to be going back to normal any time soon, the best organisations can do is focus on the 5 key areas of marketing that actually matter.

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Six Predictions for the State of Marketing 2021

Embracing the new world of agile marketing is critical for business success. Here are 6 marketing predictions of 2021 which could help your organisation.

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Marketing & Marketers Need to Be More Agile

Marketing is about being brave and taking a bold approach to the market. Read how your organisation can become more agile and take the next step.

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Smart Marketers Take Off the Blindfold

Smart marketers take off their blindfold to overcome the challenges of targeting different audiences. Their journey always starts with Marketing Automation.

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What Marketers Can Learn from Politicians

Whilst some individuals don’t like getting involved with politics, there are three big lessons that can be learned from all politicians to improve your marketing.

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What Makes Content Great?

Your marketing content needs to work harder than ever for successful results. Here are 6 effective steps which can help enhance your content.

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