Marketing

Adam Shirley, our LinkedIn expert, created this cheat sheet to help B2B executives optimise their LinkedIn presence and profiles. Want to hack social growth?

If podcasts are the way forward, it pays to do it properly or not at all. And AI still can’t capture the true essence of what it is to be human.

The best-paid media strategies don’t focus on one channel – they focus on how all channels work together. Test, optimise and refine across touchpoints!

If your paid media isn’t delivering results, chances are you’re making one (or more) of these common mistakes. The good news? Every one of them is fixable!

We can learn something from The Alignment Problem, about how objective-setting may need some more thought when it comes to AI in marketing.

When it comes to identifying the many untraceable interactions that help create demand, things get murky very quickly. ‘The funnel’ is in the dark.

If I asked you to invest in something where your probability of even getting your money back was less than…

We’re often chasing the next big thing in marketing. With most marketers acting like magpies – chasing the shiny new…

Choosing the right B2B lead generation service can be challenging. Whether you need SEO, paid ads, or content marketing, we’re here to help you make the best decision.

LinkedIn and Ipsos have just dropped their 2024 Benchmark Report and everything you thought you knew about B2B marketing is…

At Cremarc, we’re always on the lookout for innovative ways to drive results for our clients. This month, our team…

Traditional B2B marketing’s lead generation and funnel approach is outdated; a new strategy focuses on brand building, content, intent-based outreach, and availability, aligning better with customer readiness and preference.

Unless you’ve been stuck in a chocolate river’s drainage system for the last few weeks, you’ll know all about the…

Mastering how to generate B2B leads involves three critical pillars: precise audience targeting, compelling offers, and effective landing pages.

The world of business is a lot like a game of chess, where strategic moves can either crown you the king or leave you checkmated. One such strategic move is investing in User Experience (UX) design, a field often underestimated like the pawns on a chessboard.

B2B marketing is sh*t, for the most part. For too long now, B2B organisations have focused on short-term numbers and…

Lead scoring. We’ve all heard of it, but what is it and most importantly, what makes the perfect lead scoring…

User experience (UX) design plays a key role in the success of digital products and services. UX involves creating interfaces that are intuitive, efficient, and useful for users to navigate with minimal effort.

Leveraging the power of generative AI can make jobs easier for marketers and designers…

AI is being used daily by organisations around the world. But how can it affect your marketing campaigns?

Not too long ago, I listened to Five Guys CEO, John Eckbert, on Steven Bartlett’s fantastic Diary of a CEO…

Five years ago, I didn’t believe that brand building worked for SMEs, I thought it was for large companies with…

There is a big difference between ‘knowing’ your target audience and understanding some customer demographics and behaviours. The latter leads…

In this blog, we take a look at how to create a solid Account Based Marketing (ABM) strategy. It is getting…

Personas can be a divisive topic; for those that believe in them, they exist to help pinpoint characteristics and motivations,…

We interviewed Cremarc’s new COO, Matt Berry, and discussed the flaws of B2B marketing and the rise of the B2B…

How to get ready for a cookieless future in five easy steps… Marketing is never going to be the same…

If you are wanting to see results, marketing on opinion should be avoided at all costs. Learn how you’ll need to collect more data to better inform decisions.

Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.

Struggling to master Marketing Automation? Discover the 4 key areas of Marketing Automation which organisations regularly fail to power-up.

Struggling to optimise your website and move up in the search engine rankings? In this blog, we outline our 5 tips to achieve better website SEO.

With the pandemic pushing digital transformation, it is now critical businesses establish a strong marketing presence if they want to see results.

As things don’t look to be going back to normal any time soon, the best organisations can do is focus on the 5 key areas of marketing that actually matter.

Embracing the new world of agile marketing is critical for business success. Here are 6 marketing predictions of 2021 which could help your organisation.

Marketing is about being brave and taking a bold approach to the market. Read how your organisation can become more agile and take the next step.

Smart marketers take off their blindfold to overcome the challenges of targeting different audiences. Their journey always starts with Marketing Automation.

The marketing industry is always changing to meet the needs of users worldwide. Learn how marketers now have to work smarter for business.

Discover how doubling down on your digital marketing can help bridge the gap between customer engagement and demand generation.

Whilst some individuals don’t like getting involved with politics, there are three big lessons that can be learned from all politicians to improve your marketing.

The true potential of Marketing Automation has barely been surfaced. Learn how you can unleash its full value with your imagination and decisions.

Your marketing content needs to work harder than ever for successful results. Here are 6 effective steps which can help enhance your content.