Sharing ideas through our Blog

Everyday is a school day, a chance to learn and explore new ideas, here are just some of the things that have inspired us recently.
The benefits of conducting an SEO audit

The benefits of conducting an SEO audit for your website

Conducting an SEO audit is a crucial step to improving a website’s visibility, ranking and overall performance.

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Sales and marketing alignment

Why it is time to end the friction between sales and marketing

Sales and marketing alignment is important for the success of any business, and friction between both teams will only prevent growth.

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On page SEO A history of content optimisation

On page SEO: A history of content optimisation

On page optimisation has seen various changes and trends over time as the internet has evolved, with Google algorithm updates playing a huge role.

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what is marketing automation

What is marketing automation?

Automating mundane and repetitive tasks can save your team time and effort and also provide a higher ROI. Are you taking advantage of triggered automation workflows?

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The drive toward demand generation

The drive toward demand generation

In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.

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Why marketing is important during a recession

Why marketing is important during a recession

There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?

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The importance of creative in advertising and marketing

The importance of creative in advertising

The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.

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How is AI used in marketing and how can it affect your marketing campaigns

How AI can affect your marketing campaigns

AI is being used daily by organisations around the world. But how can it affect your marketing campaigns?

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UX research and strategy can help increase web conversion rates

Using UX design to increase website conversion

Increasing conversion rates on your website starts with UX research and strategy, and can also help you stand out against competition.

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The importance of user experience (UX) and UX design

The Importance of UX Design

The importance of user experience (UX) is often under looked by many, leaving their user-journeys unoptimised and inefficient.

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Five guys website

How Five Guys Can Get Away With No Marketing

Not too long ago, I listened to Five Guys CEO, John Eckbert, on Steven Bartlett’s fantastic Diary of a CEO…

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Brand building

Brand building: The growth strategy for tech companies big and small

Five years ago, I didn’t believe that brand building worked for SMEs, I thought it was for large companies with…

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