The Cremarc B2B
Marketing Blog.

Read our blog of B2B marketing thought leadership and insights.

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6 August Gabe Green

Predict profit from search: A practical B2B brand metric

How branded search and share of search can signal brand awareness, pricing power and future…

7 July Gabe Green

Bothism is bullsh*t; our industry is sitting on the fence

B2B marketing isn’t 50/50. Discover why “bothism” fails, why brand drives 80% of outcomes, and…

16 June Gary Coville

How to break the cycle & 10X Marketing Impact

Drive 10x marketing performance by discovering how to build trust early, focus budgets, boost ROI…

28 May Gabe Green

Technology brands all feel and look the same these days

Why B2B tech brands all feel the same - and how to stand out with…

22 May Gabe Green

The death of the keyword? Why Search is becoming loooooonger – especially in B2B

B2B search is getting longer and more complex. Learn how LLMs and Google Gemini are…

8 April Gabe Green

B2B brands aren’t built in pieces – especially now

Why B2B brand coherence matters more than ever and how strong positioning helps brands build…

23 March Michael Curran

Are We Witnessing the Death of the MQL?

Not exactly, but in modern B2B, poor signal design, weak sales alignment and outdated KPI…

19 March Gary Coville

If B2B marketers can’t outspend they must outsmart

Can’t outspend your competitors? Outsmart them. Discover how B2B marketers can use share of voice,…

16 March Matt Berry

Standing Out in B2B Paid Media: Why Creative Differentiation Drives ROI

In a crowded B2B ad space, blending in means falling behind. Learn how creative strategy…

13 March Gabe Green

The one sentence that transforms a B2B go-to-market strategy

One clear, strategic sentence can transform your B2B GTM strategy by aligning marketing, sales and…

10 March Gabe Green

Songs are getting shorter and marketing is getting less creative

How algorithms are reshaping creativity - from Spotify’s shorter songs to marketers creating platform‑pleasing, instead…

6 March Gabe Green

B2B buyers are trying to avoid disaster – not find the best proposition

This blog explores human risk‑avoidance, B2B brand trust and how to win buyers in a…

26 February Gabe Green

Why a Buyer‑Led B2B GTM is more effective than traditional B2B Demand Generation

We debunk the top B2B go-to-market myths and reveal how buyer‑led, brand‑driven strategies drive real…

23 February Gabe Green

Your About Us page is the new Homepage. Here’s how to make it work harder.

Your About Us webpage is a credibility pitch - not a corporate boilerplate. It's a…

16 February Gabe Green

Stop Chasing the Unchaseable in Marketing – Certainty through Perfect Attribution

Stop chasing certainty in fragmented marketing. Discover why brand consistency, distinctive cues and one galvanising…

The Cremarc B2B Marketing Blog.