Sharing ideas through our Blog

Everyday is a school day, a chance to learn and explore new ideas, here are just some of the things that have inspired us recently.
The Cremarc Innovation Hub

May 2023: The Cremarc Innovation Hub is Launched

Cremarc have recently launched the Innovation Hub, a new program that will be continuously driving innovation for our clients…

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10 Years of B2B Marketing Research

What 10 years of B2B marketing research tells us

The B2B marketing landscape is ever-changing, but this is what 10 years of B23B marketing research has told us…

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The Dos and Don’ts of UX Design: Best Practices for Creating Intuitive User Interfaces

Here are the Dos and Don’ts of UX Design when creating user experiences…

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Bee more bee - brand experimentation in business

Be more bee – brand experimentation in business

In today’s business climate, businesses must experiment to survive…

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Organic content is the new earned PR and the future of branding

Organic Content: The New Earned PR and the Future of Branding

The traditional earned PR tactics for publicity and media coverage are now long gone…

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Gated Vs Ungated content in B2B Marketing - which one should you choose

Gated Vs Ungated Content in B2B Marketing

To gate, or not to gate content – that is the question…

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7 Must Know SEO Trends of 2023

7 Must-Know SEO Trends of 2023

Businesses must stay on top of the latest search engine optimisation trends. Here are trends we’re already seeing for 2023.

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The importance of a strong brand in B2B Marketing

The importance of a strong brand in B2B marketing

Creating a strong brand that your audiences connect with is the key for marketing success in the B2B space.

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ChatGPT - A new era in artificial intelligence - AI

ChatGPT: A New Era in AI

ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for businesses.

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Why AI is Not the End of UX Designers

Why AI is Not the End of UX Designers

With advances in AI over recent years, many are speculating whether there is still a need for UX designers.

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Creating personal experiences in B2B marketing

How do you create personal experiences in B2B marketing?

Personal experiences are an incredibly important aspect of the user journey and must not be overlooked.

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Offline conversion tracking

Offline conversion tracking: The new approach to advertising growth

Setting up offline conversion tracking can help mitigate the imminent problems arising from the death of third-party cookies.

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