The Cremarc B2B Marketing Blog

Discover how B2B tech brands can drive growth by mastering the three Ps – based on Ehrenberg-Bass Institute insights on physical availability.

B2B buyers are hard to measure. Here’s how holistic attribution, mental availability and distinctive branding put your company on the shortlist that matters – buyers’ minds.

Are we breeding hollow marketers in the age of AI? How over-reliance on LLMs is eroding authenticity in B2B marketing – and why real human stories will drive brand growth in 2026.

Don’t settle for generic PPC. Learn what to look for in a B2B PPC company to drive leads, optimise spend & maximise ROI with targeted paid media.

Running B2B Google Ads for a company is not the same as running them for a direct to consumer (D2C)…

Boost B2B conversions with smart retargeting. Learn segmentation, AI-driven strategies & best practices to stay top-of-mind with decision-makers.

When it comes to paid media, search and retargeting tend to take centre stage. But there’s one tactic that often…

3 million units sold in the US  77 million streams  Triple platinum certification    These are some impressive numbers. They…

B2B PPC can deliver impressive ROI when it’s done right. But many campaigns fall short not because of the channel,…

Learn how B2B PPC targets decision-makers, captures intent & drives qualified leads. Discover key strategies to turn clicks into pipeline growth.

The business-to-business (B2B) marketing landscape, deservedly or not, is typically characterised by a perception of seriousness, predictability, and a singular…

The idea of giving a presentation used to fill me with dread. My heart would race. My palms would sweat….

A day to focus on personal development – specifically, creative thinking and collaboration.

The ‘5 Lies You’ve Been Told About B2B Growth’ report from Cremarc Labs equips CEOs and CMOs with the insights and tactics to rebuild their playbook around how buyers actually behave.

Adam Shirley, our LinkedIn expert, created this cheat sheet to help B2B executives optimise their LinkedIn presence and profiles. Want to hack social growth?

If podcasts are the way forward, it pays to do it properly or not at all. And AI still can’t capture the true essence of what it is to be human.

The best-paid media strategies don’t focus on one channel – they focus on how all channels work together. Test, optimise and refine across touchpoints!

If your paid media isn’t delivering results, chances are you’re making one (or more) of these common mistakes. The good news? Every one of them is fixable!

We can learn something from The Alignment Problem, about how objective-setting may need some more thought when it comes to AI in marketing.

When it comes to identifying the many untraceable interactions that help create demand, things get murky very quickly. ‘The funnel’ is in the dark.

Welcome back to your monthly dose of progressive marketing tactics. This month we looked at: gamifying questionnaires, activating MS Ads and building cost calculators.

As the day draws near, keeping your brand neutral and informed on social media is more important than ever. By implementing clear monitoring, moderation, messaging, and timing…

If I asked you to invest in something where your probability of even getting your money back was less than…

We’re often chasing the next big thing in marketing. With most marketers acting like magpies – chasing the shiny new…

Choosing the right B2B lead generation service can be challenging. Whether you need SEO, paid ads, or content marketing, we’re here to help you make the best decision.

At Cremarc, our commitment to innovation drives us to continually explore new methods to deliver outstanding results for our clients….

Use our LinkedIn Ads costs & ROI calculator to estimate the return on your investment by calculating key metrics such as cost per lead, conversion rates, and potential profit.

Spending on B2B Google Ads is projected to reach significant levels this year. Specifically, B2B digital advertising expenditures in the…

LinkedIn and Ipsos have just dropped their 2024 Benchmark Report and everything you thought you knew about B2B marketing is…

At Cremarc, we’re always on the lookout for innovative ways to drive results for our clients. This month, our team…

The marketing statistic that I quote the most is that only 5% of your market is currently ‘in the market’…

Are you noticing discrepancies between the number of clicks reported in Google Ads and the number of users reported in…

Sales and marketing teams have different goals and objectives. While marketing focuses on building brand awareness, building brand trust, and…

I recently read an excellent book—”Evolutionary Ideas”—in which Sam Tatam outlines the powerful concept of biomimicry. Tatam speaks of individuals…

Let’s get real for a minute. Getting conversion-ready leads today through marketing efforts is tough. The challenge of nurturing leads…

The digital marketing landscape is in constant flux with new algorithm updates, fresh tools like GA4, and the emerging presence…

In the digitally fuelled marketplace of 2023, marketing automation has transcended from being a ‘nice-to-have’ to a quintessential arsenal in…

Independent web browsers are gaining ground as Europeans spread their online search further afield, opening up new opportunities for marketers….

Strategic Alignment for Business Leaders Pre-Planning In the world of high-stakes business, clear objectives are vital. Identifying KPIs such as…

Cremarc is very much an advocate for brand building, and the importance of investing in brand over sales activation campaigns….

Developing content can sometimes feel like a shot in the dark. What should I write? Who is actually going to…

Get Cremarc’s perspective on what the top 5 takeaways mean for your content For the sixth year, in collaboration with…

At Cremarc, we have been leading the way in User Experience (UX) design, crafting captivating digital interactions that not only…

Traditional B2B marketing’s lead generation and funnel approach is outdated; a new strategy focuses on brand building, content, intent-based outreach, and availability, aligning better with customer readiness and preference.

Unless you’ve been stuck in a chocolate river’s drainage system for the last few weeks, you’ll know all about the…

Mastering how to generate B2B leads involves three critical pillars: precise audience targeting, compelling offers, and effective landing pages.

The world of business is a lot like a game of chess, where strategic moves can either crown you the king or leave you checkmated. One such strategic move is investing in User Experience (UX) design, a field often underestimated like the pawns on a chessboard.

What is the Cremarc Innovation Hub?   If you’re not a follower of the Cremarc Innovation Hub, you may not…

B2B marketing is sh*t, for the most part. For too long now, B2B organisations have focused on short-term numbers and…

In the whirlwind world of tech, where every nanosecond counts and data is the new gold, MarTech (Marketing Technology) isn’t…

Lead scoring. We’ve all heard of it, but what is it and most importantly, what makes the perfect lead scoring…

Exploring B2B marketing can feel like navigating a new country, filled with unfamiliar terms and easy misunderstandings that could lead…

In this blog, we’ll explore some of the best practices you can implement within your own lead scoring model, and…

Yes, you read that correctly. Emotive advertising is 7x more effective than the traditional B2B approach of rational advertising. The…

There’s a huge over-emphasis on social media, online advertising and digital marketing in general, and traditional marketing seems to have…

In 2023, B2B companies must use social media for more than just lead generation; it’s key for brand building, customer engagement, nurturing leads, and recruitment.

Turning the mundane into something interesting is a bit of a marketing artform, but there are times when it can go too far. When messaging is too complex or convoluted, it not only loses its impact, but it’s in danger of also becoming confusing, or irrelevant. Whatever happened to “it does exactly what it says on the tin?

B2B Shift: From Single Leads (MQLs) to Collaborative Buying Groups in Modern Marketing.

Tailoring search marketing to user desires, ensuring content meets expectations, and driving conversions by giving users exactly what they want.

LinkedIn Ads, carousel ads key for tech firm success in Autumn 2023.

You are likely familiar with the wisdom of Seth Godin, who once said, “You would never drive a car simply…

Yes, I have picked this topic on purpose and the main reason is to start a conversation on the future of SEO. I’ve read a lot of ‘this person said this’ type articles, but no one seems to be venturing their own opinions on the future of SEO.

User experience (UX) design plays a key role in the success of digital products and services. UX involves creating interfaces that are intuitive, efficient, and useful for users to navigate with minimal effort.

When your business is on the rise, considering an external marketing department can be a smart move. But what exactly does that mean, and when is the right time to go for it? Let’s break it down in this article.

The intersection between marketing and behavioural science is becoming ever more overlapped by the day. Here are 6.5 practical ways…

Generative AI search is changing SEO’s landscape. Both Google and Bing focus on user experience. Digital marketing embraces these tech shifts. Understanding users is key

Have you ever started reading a blog, and then switched off before reaching the second li – I think we…

Leveraging the power of generative AI can make jobs easier for marketers and designers…

Google Ads’ Discovery Campaigns offers a powerful opportunity for businesses to reach and engage with their target audience…

Cremarc have recently launched the Innovation Hub, a new program that will be continuously driving innovation for our clients…

The B2B marketing landscape is ever-changing, but this is what 10 years of B23B marketing research has told us…

Here are the Dos and Don’ts of UX Design when creating user experiences…

In today’s business climate, businesses must experiment to survive…

The traditional earned PR tactics for publicity and media coverage are now long gone…

To gate, or not to gate content – that is the question…

Businesses must stay on top of the latest search engine optimisation trends. Here are trends we’re already seeing for 2023.

Creating a strong brand that your audiences connect with is the key for marketing success in the B2B space.

ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for businesses.

With advances in AI over recent years, many are speculating whether there is still a need for UX designers.

Personal experiences are an incredibly important aspect of the user journey and must not be overlooked.

Setting up offline conversion tracking can help mitigate the imminent problems arising from the death of third-party cookies.

Conducting an SEO audit is a crucial step to improving a website’s visibility, ranking and overall performance.

Sales and marketing alignment is important for the success of any business, and friction between both teams will only prevent growth.

On page optimisation has seen various changes and trends over time as the internet has evolved, with Google algorithm updates playing a huge role.

Automating mundane and repetitive tasks can save your team time and effort and also provide a higher ROI. Are you taking advantage of triggered automation workflows?

In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.

There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?

The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.

AI is being used daily by organisations around the world. But how can it affect your marketing campaigns?

Increasing conversion rates on your website starts with UX research and strategy, and can also help you stand out against competition.