Thought Leadership

Discover how B2B tech brands can drive growth by mastering the three Ps – based on Ehrenberg-Bass Institute insights on physical availability.

B2B buyers are hard to measure. Here’s how holistic attribution, mental availability and distinctive branding put your company on the shortlist that matters – buyers’ minds.

Are we breeding hollow marketers in the age of AI? How over-reliance on LLMs is eroding authenticity in B2B marketing – and why real human stories will drive brand growth in 2026.

3 million units sold in the US  77 million streams  Triple platinum certification    These are some impressive numbers. They…

The business-to-business (B2B) marketing landscape, deservedly or not, is typically characterised by a perception of seriousness, predictability, and a singular…

The idea of giving a presentation used to fill me with dread. My heart would race. My palms would sweat….

A day to focus on personal development – specifically, creative thinking and collaboration.

The ‘5 Lies You’ve Been Told About B2B Growth’ report from Cremarc Labs equips CEOs and CMOs with the insights and tactics to rebuild their playbook around how buyers actually behave.

If your paid media isn’t delivering results, chances are you’re making one (or more) of these common mistakes. The good news? Every one of them is fixable!

We can learn something from The Alignment Problem, about how objective-setting may need some more thought when it comes to AI in marketing.

When it comes to identifying the many untraceable interactions that help create demand, things get murky very quickly. ‘The funnel’ is in the dark.

Welcome back to your monthly dose of progressive marketing tactics. This month we looked at: gamifying questionnaires, activating MS Ads and building cost calculators.

If I asked you to invest in something where your probability of even getting your money back was less than…

We’re often chasing the next big thing in marketing. With most marketers acting like magpies – chasing the shiny new…

At Cremarc, our commitment to innovation drives us to continually explore new methods to deliver outstanding results for our clients….

The marketing statistic that I quote the most is that only 5% of your market is currently ‘in the market’…

I recently read an excellent book—”Evolutionary Ideas”—in which Sam Tatam outlines the powerful concept of biomimicry. Tatam speaks of individuals…

Independent web browsers are gaining ground as Europeans spread their online search further afield, opening up new opportunities for marketers….

Get Cremarc’s perspective on what the top 5 takeaways mean for your content For the sixth year, in collaboration with…

Exploring B2B marketing can feel like navigating a new country, filled with unfamiliar terms and easy misunderstandings that could lead…

In this blog, we’ll explore some of the best practices you can implement within your own lead scoring model, and…

Yes, you read that correctly. Emotive advertising is 7x more effective than the traditional B2B approach of rational advertising. The…

There’s a huge over-emphasis on social media, online advertising and digital marketing in general, and traditional marketing seems to have…

Turning the mundane into something interesting is a bit of a marketing artform, but there are times when it can go too far. When messaging is too complex or convoluted, it not only loses its impact, but it’s in danger of also becoming confusing, or irrelevant. Whatever happened to “it does exactly what it says on the tin?

When your business is on the rise, considering an external marketing department can be a smart move. But what exactly does that mean, and when is the right time to go for it? Let’s break it down in this article.

The intersection between marketing and behavioural science is becoming ever more overlapped by the day. Here are 6.5 practical ways…

Leveraging the power of generative AI can make jobs easier for marketers and designers…

The B2B marketing landscape is ever-changing, but this is what 10 years of B23B marketing research has told us…

Here are the Dos and Don’ts of UX Design when creating user experiences…

In today’s business climate, businesses must experiment to survive…

The traditional earned PR tactics for publicity and media coverage are now long gone…

To gate, or not to gate content – that is the question…

Creating a strong brand that your audiences connect with is the key for marketing success in the B2B space.

ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for businesses.

With advances in AI over recent years, many are speculating whether there is still a need for UX designers.

Personal experiences are an incredibly important aspect of the user journey and must not be overlooked.

Setting up offline conversion tracking can help mitigate the imminent problems arising from the death of third-party cookies.

Sales and marketing alignment is important for the success of any business, and friction between both teams will only prevent growth.

In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.

There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?

The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.

Increasing conversion rates on your website starts with UX research and strategy, and can also help you stand out against competition.

The importance of user experience (UX) is often under looked by many, leaving their user-journeys unoptimised and inefficient.

Resolution is common practice in music theory, and I believe that it can be directly applied to advertising, especially sequential…

I am a 33-year-old COO and yes, as the title states, I have dyslexia. Right now, this post sounds like…

Companies do not market to companies. Humans’ market to humans. This blog explores how creativity is not just about clever design.

Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.

Struggling to master Marketing Automation? Discover the 4 key areas of Marketing Automation which organisations regularly fail to power-up.

If you are an MD or Sales Director and you need to get the most from your marketing team in 2021, here are 6 things you should focus on.

With the pandemic pushing digital transformation, it is now critical businesses establish a strong marketing presence if they want to see results.

As things don’t look to be going back to normal any time soon, the best organisations can do is focus on the 5 key areas of marketing that actually matter.

Embracing the new world of agile marketing is critical for business success. Here are 6 marketing predictions of 2021 which could help your organisation.

Marketing is about being brave and taking a bold approach to the market. Read how your organisation can become more agile and take the next step.

Smart marketers take off their blindfold to overcome the challenges of targeting different audiences. Their journey always starts with Marketing Automation.

Whilst some individuals don’t like getting involved with politics, there are three big lessons that can be learned from all politicians to improve your marketing.

Your marketing content needs to work harder than ever for successful results. Here are 6 effective steps which can help enhance your content.