How To Put Your Brand Where B2B Tech Buying Actually Happens
Discover how B2B tech brands can drive growth by mastering the three Ps – based on Ehrenberg-Bass Institute insights on physical availability.
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Gabriel Green
Marketing Success Manager
Gabe thrives as a Senior Marketing Success Manager, leading on a range of clients spanning cybersecurity, AI and factory machinery, managing their marketing strategy and campaigning. He has a passion for behavioural science and combining human psychology with marketing. His strategic and creative approach to marketing makes him a crucial team member.
Schrödinger’s Buyer: why holistic attribution builds the shortlist in minds
B2B buyers are hard to measure. Here’s how holistic attribution, mental availability and distinctive branding put your company on the shortlist that matters – buyers’ minds.
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The Chinese Room, LLMs, and the Rise of the Hollow Marketer
Are we breeding hollow marketers in the age of AI? How over-reliance on LLMs is eroding authenticity in B2B marketing – and why real human stories will drive brand growth in 2026.
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The 5 lies you’ve been told about B2B marketing growth – a Cremarc Labs report
The ‘5 Lies You’ve Been Told About B2B Growth’ report from Cremarc Labs equips CEOs and CMOs with the insights and tactics to rebuild their playbook around how buyers actually behave.
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LinkedIn Social Media Cheat Sheet for B2B Executives
Adam Shirley, our LinkedIn expert, created this cheat sheet to help B2B executives optimise their LinkedIn presence and profiles. Want to hack social growth?
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The Alignment Problem: The Danger of AI for Marketing
We can learn something from The Alignment Problem, about how objective-setting may need some more thought when it comes to AI in marketing.
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Cremarc Innovation Hub October 2024: The Power of Microsoft Ads & Gamifying Form Fills
Welcome back to your monthly dose of progressive marketing tactics. This month we looked at: gamifying questionnaires, activating MS Ads and building cost calculators.
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Red vs Blue – the U.S. election and what to do on corporate social
As the day draws near, keeping your brand neutral and informed on social media is more important than ever. By implementing clear monitoring, moderation, messaging, and timing…
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Consistent Consistency Consistently
We’re often chasing the next big thing in marketing. With most marketers acting like magpies – chasing the shiny new…
Read More Cremarc Innovation Hub August 2024: Content resource investment hack – know before you spend
At Cremarc, our commitment to innovation drives us to continually explore new methods to deliver outstanding results for our clients….
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LinkedIn’s B2B Marketing Benchmark Report Is Here to Blow Your Mind
LinkedIn and Ipsos have just dropped their 2024 Benchmark Report and everything you thought you knew about B2B marketing is…
Read More Cremarc Innovation Hub June 2024: Pushing Boundaries in Marketing Experimentation
At Cremarc, we’re always on the lookout for innovative ways to drive results for our clients. This month, our team…
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Right Place, Right Time: Intent-Based Marketing
The marketing statistic that I quote the most is that only 5% of your market is currently ‘in the market’…
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How To Generate More Marketing Leads: The Power Of LinkedIn Ads
Sales and marketing teams have different goals and objectives. While marketing focuses on building brand awareness, building brand trust, and…
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The Solution Already Exists, It’s Just Hiding Elsewhere
I recently read an excellent book—”Evolutionary Ideas”—in which Sam Tatam outlines the powerful concept of biomimicry. Tatam speaks of individuals…
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Breaking Down Google’s Core Web Vitals and Their SEO Impact
The digital marketing landscape is in constant flux with new algorithm updates, fresh tools like GA4, and the emerging presence…
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New Research Suggests That Brand Building Trumps Sales Activation Entirely
Cremarc is very much an advocate for brand building, and the importance of investing in brand over sales activation campaigns….
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Everything Wrong With B2B Marketing: The Funnel Is Dead
Traditional B2B marketing’s lead generation and funnel approach is outdated; a new strategy focuses on brand building, content, intent-based outreach, and availability, aligning better with customer readiness and preference.
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Automating Marketing Reports – Cremarc Innovation Hub Update
What is the Cremarc Innovation Hub? If you’re not a follower of the Cremarc Innovation Hub, you may not…
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What is Progressive B2B Marketing?
B2B marketing is sh*t, for the most part. For too long now, B2B organisations have focused on short-term numbers and…
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Emotional Ads are 7x More Effective Than Rational Ads in B2B Marketing
Yes, you read that correctly. Emotive advertising is 7x more effective than the traditional B2B approach of rational advertising. The…
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Let’s Get Physical: Direct Mail Should Be Making a Comeback
There’s a huge over-emphasis on social media, online advertising and digital marketing in general, and traditional marketing seems to have…
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Looking Beyond Leads: Unleashing Social Media’s Full Potential for B2B
In 2023, B2B companies must use social media for more than just lead generation; it’s key for brand building, customer engagement, nurturing leads, and recruitment.
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6.5 Practical Tips to Apply Behavioural Science to your Marketing, Today
The intersection between marketing and behavioural science is becoming ever more overlapped by the day. Here are 6.5 practical ways…
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The Snooze Factor: How not to be boring when blogging
Have you ever started reading a blog, and then switched off before reaching the second li – I think we…
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Generative AI – no more creative limits
Leveraging the power of generative AI can make jobs easier for marketers and designers…
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May 2023: The Cremarc Innovation Hub is Launched
Cremarc have recently launched the Innovation Hub, a new program that will be continuously driving innovation for our clients…
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What 10 years of B2B marketing research tells us
The B2B marketing landscape is ever-changing, but this is what 10 years of B23B marketing research has told us…
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Be more bee – brand experimentation in business
In today’s business climate, businesses must experiment to survive…
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The importance of a strong brand in B2B marketing
Creating a strong brand that your audiences connect with is the key for marketing success in the B2B space.
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How do you create personal experiences in B2B marketing?
Personal experiences are an incredibly important aspect of the user journey and must not be overlooked.
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The drive toward demand generation
In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.
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Why marketing is important during a recession
There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?
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The importance of creative in advertising
The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.
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How Five Guys Can Get Away With No Marketing
Not too long ago, I listened to Five Guys CEO, John Eckbert, on Steven Bartlett’s fantastic Diary of a CEO…
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Brand building: The growth strategy for tech companies big and small
Five years ago, I didn’t believe that brand building worked for SMEs, I thought it was for large companies with…
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Sequential advertising: Making your advertising ‘more Mozart’
Resolution is common practice in music theory, and I believe that it can be directly applied to advertising, especially sequential…
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How Tesla Can Get Away With Not Using Marketing
Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.
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