New Research Suggests That Brand Building Trumps Sales Activation Entirely
Cremarc is very much an advocate for brand building, and the importance of investing in brand over sales activation campaigns….
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Gabriel Green
Marketing Success Manager
Gabe thrives as a Senior Marketing Success Manager, leading on a range of clients spanning cybersecurity, AI and factory machinery, managing their marketing strategy and campaigning. He has a passion for behavioural science and combining human psychology with marketing. His strategic and creative approach to marketing makes him a crucial team member.
Everything Wrong With B2B Marketing: The Funnel Is Dead
Traditional B2B marketing’s lead generation and funnel approach is outdated; a new strategy focuses on brand building, content, intent-based outreach, and availability, aligning better with customer readiness and preference.
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Automating Marketing Reports – Cremarc Innovation Hub Update
What is the Cremarc Innovation Hub? If you’re not a follower of the Cremarc Innovation Hub, you may not…
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What is Progressive B2B Marketing?
B2B marketing is sh*t, for the most part. For too long now, B2B organisations have focused on short-term numbers and…
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Emotional Ads are 7x More Effective Than Rational Ads in B2B Marketing
Yes, you read that correctly. Emotive advertising is 7x more effective than the traditional B2B approach of rational advertising. The…
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Let’s Get Physical: Direct Mail Should Be Making a Comeback
There’s a huge over-emphasis on social media, online advertising and digital marketing in general, and traditional marketing seems to have…
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Unlocking Business Growth: The Advantages of Outsourcing Marketing
When your business is on the rise, considering an external marketing department can be a smart move. But what exactly does that mean, and when is the right time to go for it? Let’s break it down in this article.
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6.5 Practical Tips to Apply Behavioural Science to your Marketing, Today
The intersection between marketing and behavioural science is becoming ever more overlapped by the day. Here are 6.5 practical ways…
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Generative AI – no more creative limits
Leveraging the power of generative AI can make jobs easier for marketers and designers…
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Exploring Discovery Campaigns For Your Next Advertising Success
Google Ads’ Discovery Campaigns offers a powerful opportunity for businesses to reach and engage with their target audience…
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May 2023: The Cremarc Innovation Hub is Launched
Cremarc have recently launched the Innovation Hub, a new program that will be continuously driving innovation for our clients…
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What 10 years of B2B marketing research tells us
The B2B marketing landscape is ever-changing, but this is what 10 years of B23B marketing research has told us…
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Be more bee – brand experimentation in business
In today’s business climate, businesses must experiment to survive…
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Gated Vs Ungated Content in B2B Marketing
To gate, or not to gate content – that is the question…
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7 Must-Know SEO Trends of 2023
Businesses must stay on top of the latest search engine optimisation trends. Here are trends we’re already seeing for 2023.
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The importance of a strong brand in B2B marketing
Creating a strong brand that your audiences connect with is the key for marketing success in the B2B space.
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ChatGPT: A New Era in AI
ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for businesses.
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How do you create personal experiences in B2B marketing?
Personal experiences are an incredibly important aspect of the user journey and must not be overlooked.
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Offline conversion tracking: The new approach to advertising growth
Setting up offline conversion tracking can help mitigate the imminent problems arising from the death of third-party cookies.
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Why it is time to end the friction between sales and marketing
Sales and marketing alignment is important for the success of any business, and friction between both teams will only prevent growth.
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On page SEO: A history of content optimisation
On page optimisation has seen various changes and trends over time as the internet has evolved, with Google algorithm updates playing a huge role.
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What is marketing automation?
Automating mundane and repetitive tasks can save your team time and effort and also provide a higher ROI. Are you taking advantage of triggered automation workflows?
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The drive toward demand generation
In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.
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Why marketing is important during a recession
There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?
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The importance of creative in advertising
The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.
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How Five Guys Can Get Away With No Marketing
Not too long ago, I listened to Five Guys CEO, John Eckbert, on Steven Bartlett’s fantastic Diary of a CEO…
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Brand building: The growth strategy for tech companies big and small
Five years ago, I didn’t believe that brand building worked for SMEs, I thought it was for large companies with…
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Do you really know your target audience?
There is a big difference between ‘knowing’ your target audience and understanding some customer demographics and behaviours. The latter leads…
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Marketing for Millennials: the majority B2B decision-maker
Personas can be a divisive topic; for those that believe in them, they exist to help pinpoint characteristics and motivations,…
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It’s time for B2B marketing to change
We interviewed Cremarc’s new COO, Matt Berry, and discussed the flaws of B2B marketing and the rise of the B2B…
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Sequential advertising: Making your advertising ‘more Mozart’
Resolution is common practice in music theory, and I believe that it can be directly applied to advertising, especially sequential…
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We’re entering the ‘cookieless future’: are you ready?
How to get ready for a cookieless future in five easy steps… Marketing is never going to be the same…
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How Tesla Can Get Away With Not Using Marketing
Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.
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