Gabriel Green

Marketing Success Manager

Gabe thrives as a Senior Marketing Success Manager, leading on a range of clients spanning cybersecurity, AI and factory machinery, managing their marketing strategy and campaigning. He has a passion for behavioural science and combining human psychology with marketing. His strategic and creative approach to marketing makes him a crucial team member.

LinkedIn’s 2024 Benchmark Report Is Here to Blow Your Mind

LinkedIn and Ipsos have just dropped their 2024 Benchmark Report and everything you thought you knew about B2B marketing is…

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The Cremarc Innovation Hub

Cremarc Innovation Hub June 2024: Pushing Boundaries in Marketing Experimentation

At Cremarc, we’re always on the lookout for innovative ways to drive results for our clients. This month, our team…

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intent based marketing

Right Place, Right Time: Intent-Based Marketing

The marketing statistic that I quote the most is that only 5% of your market is currently ‘in the market’…

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Ecommerce marketing

The Solution Already Exists, It’s Just Hiding Elsewhere

I recently read an excellent book—”Evolutionary Ideas”—in which Sam Tatam outlines the powerful concept of biomimicry. Tatam speaks of individuals…

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impact of core web vitals in SEO

Breaking Down Google’s Core Web Vitals and Their SEO Impact

The digital marketing landscape is in constant flux with new algorithm updates, fresh tools like GA4, and the emerging presence…

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Brand building trumps sales activation entirely

New Research Suggests That Brand Building Trumps Sales Activation Entirely

Cremarc is very much an advocate for brand building, and the importance of investing in brand over sales activation campaigns….

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The Marketing Funnel is dead

Everything Wrong With B2B Marketing: The Funnel Is Dead

Traditional B2B marketing’s lead generation and funnel approach is outdated; a new strategy focuses on brand building, content, intent-based outreach, and availability, aligning better with customer readiness and preference.

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automating reporting

Automating Marketing Reports – Cremarc Innovation Hub Update

What is the Cremarc Innovation Hub?   If you’re not a follower of the Cremarc Innovation Hub, you may not…

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What is Progressive B2B Marketing?

B2B marketing is sh*t, for the most part. For too long now, B2B organisations have focused on short-term numbers and…

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emotional advertisement vs rational advertisement

Emotional Ads are 7x More Effective Than Rational Ads in B2B Marketing

Yes, you read that correctly. Emotive advertising is 7x more effective than the traditional B2B approach of rational advertising. The…

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Direct Mail

Let’s Get Physical: Direct Mail Should Be Making a Comeback

There’s a huge over-emphasis on social media, online advertising and digital marketing in general, and traditional marketing seems to have…

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Business Growth Marketing Strategy

Unlocking Business Growth: The Advantages of Outsourcing Marketing

When your business is on the rise, considering an external marketing department can be a smart move. But what exactly does that mean, and when is the right time to go for it? Let’s break it down in this article.

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6.5 Practical Tips to Apply Behavioural Science to your Marketing

6.5 Practical Tips to Apply Behavioural Science to your Marketing, Today

The intersection between marketing and behavioural science is becoming ever more overlapped by the day. Here are 6.5 practical ways…

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An image created from Generative AI

Generative AI – no more creative limits

Leveraging the power of generative AI can make jobs easier for marketers and designers…

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Google Ads Discovery Campaigns

Exploring Discovery Campaigns For Your Next Advertising Success

Google Ads’ Discovery Campaigns offers a powerful opportunity for businesses to reach and engage with their target audience…

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The Cremarc Innovation Hub

May 2023: The Cremarc Innovation Hub is Launched

Cremarc have recently launched the Innovation Hub, a new program that will be continuously driving innovation for our clients…

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10 Years of B2B Marketing Research

What 10 years of B2B marketing research tells us

The B2B marketing landscape is ever-changing, but this is what 10 years of B23B marketing research has told us…

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Bee more bee - brand experimentation in business

Be more bee – brand experimentation in business

In today’s business climate, businesses must experiment to survive…

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Gated Vs Ungated content in B2B Marketing - which one should you choose

Gated Vs Ungated Content in B2B Marketing

To gate, or not to gate content – that is the question…

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7 Must Know SEO Trends of 2023

7 Must-Know SEO Trends of 2023

Businesses must stay on top of the latest search engine optimisation trends. Here are trends we’re already seeing for 2023.

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The importance of a strong brand in B2B Marketing

The importance of a strong brand in B2B marketing

Creating a strong brand that your audiences connect with is the key for marketing success in the B2B space.

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ChatGPT - A new era in artificial intelligence - AI

ChatGPT: A New Era in AI

ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for businesses.

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Creating personal experiences in B2B marketing

How do you create personal experiences in B2B marketing?

Personal experiences are an incredibly important aspect of the user journey and must not be overlooked.

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Offline conversion tracking

Offline conversion tracking: The new approach to advertising growth

Setting up offline conversion tracking can help mitigate the imminent problems arising from the death of third-party cookies.

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Sales and marketing alignment

Why it is time to end the friction between sales and marketing

Sales and marketing alignment is important for the success of any business, and friction between both teams will only prevent growth.

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On page SEO A history of content optimisation

On page SEO: A history of content optimisation

On page optimisation has seen various changes and trends over time as the internet has evolved, with Google algorithm updates playing a huge role.

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what is marketing automation

What is marketing automation?

Automating mundane and repetitive tasks can save your team time and effort and also provide a higher ROI. Are you taking advantage of triggered automation workflows?

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The drive toward demand generation

The drive toward demand generation

In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.

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Why marketing is important during a recession

Why marketing is important during a recession

There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?

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The importance of creative in advertising and marketing

The importance of creative in advertising

The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.

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Five guys website

How Five Guys Can Get Away With No Marketing

Not too long ago, I listened to Five Guys CEO, John Eckbert, on Steven Bartlett’s fantastic Diary of a CEO…

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Brand building

Brand building: The growth strategy for tech companies big and small

Five years ago, I didn’t believe that brand building worked for SMEs, I thought it was for large companies with…

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Target audience demographics

Do you really know your target audience? 

There is a big difference between ‘knowing’ your target audience and understanding some customer demographics and behaviours. The latter leads…

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Marketing for Millennials

Marketing for Millennials: the majority B2B decision-maker

Personas can be a divisive topic; for those that believe in them, they exist to help pinpoint characteristics and motivations,…

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Matt Berry - COO of Cremarc - B2B marketing agency

It’s time for B2B marketing to change

We interviewed Cremarc’s new COO, Matt Berry, and discussed the flaws of B2B marketing and the rise of the B2B…

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Sequential advertising

Sequential advertising: Making your advertising ‘more Mozart’

Resolution is common practice in music theory, and I believe that it can be directly applied to advertising, especially sequential…

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Cookieless future

We’re entering the ‘cookieless future’: are you ready? 

How to get ready for a cookieless future in five easy steps… Marketing is never going to be the same…

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Tesla marketing and Tesla advertising are everywhere

How Tesla Can Get Away With Not Using Marketing

Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.

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