Michael Curran

Head of Performance Marketing

As Head of Performance Marketing, Michael Curran excels in driving clients' marketing goals and advancing their digital footprints. Leveraging his background in UX, SEO, and Web design, he delivers lasting results across a diverse client base, highlighting his versatile and effective approach.

MarTech Can Maximise ROI And Boost Sales Predictability – Are You On Track?

Let’s get real for a minute. Getting conversion-ready leads today through marketing efforts is tough. The challenge of nurturing leads…

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The Impact Of Marketing Automation Platforms For B2B Businesses

In the digitally fuelled marketplace of 2023, marketing automation has transcended from being a ‘nice-to-have’ to a quintessential arsenal in…

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Benefits of Investing in UX Design

At Cremarc, we have been leading the way in User Experience (UX) design, crafting captivating digital interactions that not only…

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UX Design - Blog

Playing to Win: The Strategic Role of UX Design in Business Success

The world of business is a lot like a game of chess, where strategic moves can either crown you the king or leave you checkmated. One such strategic move is investing in User Experience (UX) design, a field often underestimated like the pawns on a chessboard.

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MarTech is a Vital Part of Any Tech Organisation's Marketing Mix

Why MarTech is a Vital Part of Any Tech Organisation’s Marketing Mix

In the whirlwind world of tech, where every nanosecond counts and data is the new gold, MarTech (Marketing Technology) isn’t…

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Customer profile - SQLs

Have Buying Groups Dethroned MQLs? Decoding the Modern B2B Marketing Shift

B2B Shift: From Single Leads (MQLs) to Collaborative Buying Groups in Modern Marketing.

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User Experience (UX) - Blog

The Importance of User Feedback to UX: How to Use Data to Improve Your Designs

User experience (UX) design plays a key role in the success of digital products and services. UX involves creating interfaces that are intuitive, efficient, and useful for users to navigate with minimal effort.

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The Dos and Don’ts of UX Design: Best Practices for Creating Intuitive User Interfaces

Here are the Dos and Don’ts of UX Design when creating user experiences…

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Organic content is the new earned PR and the future of branding

Organic Content: The New Earned PR and the Future of Branding

The traditional earned PR tactics for publicity and media coverage are now long gone…

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Why AI is Not the End of UX Designers

Why AI is Not the End of UX Designers

With advances in AI over recent years, many are speculating whether there is still a need for UX designers.

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The benefits of conducting an SEO audit

The benefits of conducting an SEO audit for your website

Conducting an SEO audit is a crucial step to improving a website’s visibility, ranking and overall performance.

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UX research and strategy can help increase web conversion rates

Using UX design to increase website conversion

Increasing conversion rates on your website starts with UX research and strategy, and can also help you stand out against competition.

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The importance of user experience (UX) and UX design

The Importance of UX Design

The importance of user experience (UX) is often under looked by many, leaving their user-journeys unoptimised and inefficient.

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