Are We Witnessing the Death of the MQL?
Not exactly, but in modern B2B, poor signal design, weak sales alignment and outdated KPI habits are pushing the traditional MQL strategy to breaking point.
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Michael Curran
Head of Performance Marketing
As Head of Performance Marketing, Michael Curran excels in driving clients' marketing goals and advancing their digital footprints. Leveraging his background in UX, SEO, and Web design, he delivers lasting results across a diverse client base, highlighting his versatile and effective approach.
Finding the right B2B PPC company for you
Don’t settle for generic PPC. Learn what to look for in a B2B PPC company to drive leads, optimise spend & maximise ROI with targeted paid media.
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B2B Google Ads that convert: strategies for smarter spend
Running B2B Google Ads for a company is not the same as running them for a direct to consumer (D2C)…
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B2B retargeting – how to reconnect with your audience
Boost B2B conversions with smart retargeting. Learn segmentation, AI-driven strategies & best practices to stay top-of-mind with decision-makers.
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B2B display ads – how to do them right
When it comes to paid media, search and retargeting tend to take centre stage. But there’s one tactic that often…
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2112 reasons to take risks with your content
3 million units sold in the US 77 million streams Triple platinum certification These are some impressive numbers. They…
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B2B PPC tips to build an effective strategy
B2B PPC can deliver impressive ROI when it’s done right. But many campaigns fall short not because of the channel,…
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What is B2B PPC?
Learn how B2B PPC targets decision-makers, captures intent & drives qualified leads. Discover key strategies to turn clicks into pipeline growth.
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Is there a place for the absurd in B2B Tech Marketing?
The business-to-business (B2B) marketing landscape, deservedly or not, is typically characterised by a perception of seriousness, predictability, and a singular…
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How to own the room: 5 tips to master presenting
The idea of giving a presentation used to fill me with dread. My heart would race. My palms would sweat….
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MarTech Can Maximise ROI And Boost Sales Predictability – Are You On Track?
Let’s get real for a minute. Getting conversion-ready leads today through marketing efforts is tough. The challenge of nurturing leads…
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The Impact Of Marketing Automation Platforms For B2B Businesses
In the digitally fuelled marketplace of 2023, marketing automation has transcended from being a ‘nice-to-have’ to a quintessential arsenal in…
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Benefits of Investing in UX Design
At Cremarc, we have been leading the way in User Experience (UX) design, crafting captivating digital interactions that not only…
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Playing to Win: The Strategic Role of UX Design in Business Success
The world of business is a lot like a game of chess, where strategic moves can either crown you the king or leave you checkmated. One such strategic move is investing in User Experience (UX) design, a field often underestimated like the pawns on a chessboard.
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Why MarTech is a Vital Part of Any Tech Organisation’s Marketing Mix
In the whirlwind world of tech, where every nanosecond counts and data is the new gold, MarTech (Marketing Technology) isn’t…
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Have Buying Groups Dethroned MQLs? Decoding the Modern B2B Marketing Shift
B2B Shift: From Single Leads (MQLs) to Collaborative Buying Groups in Modern Marketing.
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The Importance of User Feedback to UX: How to Use Data to Improve Your Designs
User experience (UX) design plays a key role in the success of digital products and services. UX involves creating interfaces that are intuitive, efficient, and useful for users to navigate with minimal effort.
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Unlocking Business Growth: The Advantages of Outsourcing Marketing
When your business is on the rise, considering an external marketing department can be a smart move. But what exactly does that mean, and when is the right time to go for it? Let’s break it down in this article.
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Exploring Discovery Campaigns For Your Next Advertising Success
Google Ads’ Discovery Campaigns offers a powerful opportunity for businesses to reach and engage with their target audience…
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The Dos and Don’ts of UX Design: Best Practices for Creating Intuitive User Interfaces
Here are the Dos and Don’ts of UX Design when creating user experiences…
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Organic Content: The New Earned PR and the Future of Branding
The traditional earned PR tactics for publicity and media coverage are now long gone…
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Gated Vs Ungated Content in B2B Marketing
To gate, or not to gate content – that is the question…
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ChatGPT: A New Era in AI
ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for businesses.
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Why AI is Not the End of UX Designers
With advances in AI over recent years, many are speculating whether there is still a need for UX designers.
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Offline conversion tracking: The new approach to advertising growth
Setting up offline conversion tracking can help mitigate the imminent problems arising from the death of third-party cookies.
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The benefits of conducting an SEO audit for your website
Conducting an SEO audit is a crucial step to improving a website’s visibility, ranking and overall performance.
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Why it is time to end the friction between sales and marketing
Sales and marketing alignment is important for the success of any business, and friction between both teams will only prevent growth.
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What is marketing automation?
Automating mundane and repetitive tasks can save your team time and effort and also provide a higher ROI. Are you taking advantage of triggered automation workflows?
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Using UX design to increase website conversion
Increasing conversion rates on your website starts with UX research and strategy, and can also help you stand out against competition.
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The Importance of UX Design
The importance of user experience (UX) is often under looked by many, leaving their user-journeys unoptimised and inefficient.
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Do you really know your target audience?
There is a big difference between ‘knowing’ your target audience and understanding some customer demographics and behaviours. The latter leads…
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Marketing for Millennials: the majority B2B decision-maker
Personas can be a divisive topic; for those that believe in them, they exist to help pinpoint characteristics and motivations,…
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We’re entering the ‘cookieless future’: are you ready?
How to get ready for a cookieless future in five easy steps… Marketing is never going to be the same…
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