The Cremarc B2B
Marketing Blog.

Read our blog of B2B marketing thought leadership and insights.

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28 January Gabe Green

Stop Chasing Platform KPIs: Measure What Actually Moves B2B Tech Growth

Many of the metrics B2B marketers chase are not designed to serve the brand but…

26 January Matt Berry

Website accessibility is not optional; it is a moral growth engine

Website accessibility has evolved from a compliance issue to a crucial element of business growth;…

23 January Gabe Green

Building B2B Tech Brands in a Fragmented World

The modern buying journey is a mosaic. Nobody receives your message in order. B2B Marketers…

16 January Gabe Green

Why your buyers are ignoring your marketing – the power of distinctiveness in a sea of B2B sameness

Being dull and boring is a sure-fire way to be ignored. The art of standing…

11 December Gabe Green

Past Forward: Why 2026 Belongs to B2B Tech Brands (Not Tactics)

If you’ve felt the ground shifting beneath digital marketing these past three years, you’re not…

8 December Gabe Green

What B2B Tech Marketers Can Learn from Reddit & Webflow Social Listening Report

Discover how B2B tech marketers can use Reddit social listening and AEO strategies to drive…

12 November Gabe Green

How To Put Your Brand Where B2B Tech Buying Actually Happens

Discover how B2B tech brands can drive growth by mastering the three Ps - based…

15 October Gabe Green

Schrödinger’s Buyer: why holistic attribution builds the shortlist in minds

B2B buyers are hard to measure. Here's how holistic attribution, mental availability and distinctive branding…

7 October Gabe Green

The Chinese Room, LLMs, and the Rise of the Hollow Marketer

Are we breeding hollow marketers in the age of AI? How over-reliance on LLMs is…

2 September Michael Curran

2112 reasons to take risks with your content

3 million units sold in the US 77 million streams Triple platinum certification These…

26 August Michael Curran

Is there a place for the absurd in B2B Tech Marketing?

The business-to-business (B2B) marketing landscape, deservedly or not, is typically characterised by a perception of…

19 August Michael Curran

How to own the room: 5 tips to master presenting

The idea of giving a presentation used to fill me with dread. My heart would…

12 June Michael Curran

Seeing the bigger picture: A day outside the office

A day to focus on personal development – specifically, creative thinking and collaboration.

5 June Gary Coville

The 5 lies you’ve been told about B2B marketing growth

This guide equips CEOs and CMOs with the insights and tactics to rebuild their B2B…

4 February Mary Carr

Why your paid media is underperforming (and how to fix it)

If your paid media isn’t delivering results, chances are you’re making one (or more) of…

The Cremarc B2B Marketing Blog.