Attracting prospects and cultivating their interest requires that we place the right content in front of the right person, at the right time.
You can’t just build a great website and expect that it will be found, you have to make this happen. It is not about sending mass-emails in the hope that anyone who is interested will engage; you have to target your content and use the most appropriate digital channel to deliver your message.
Search Engine Marketing
SEM is the process of making your website, and any other component elements of your online presence, more visible to search engines. Given that over two-thirds of leads are generated from the web nowadays, it’s easy to see why this is an important part of the mix. If marketing has spent time and resource creating compelling content, you need to make it easy for your target audience to find.
We do this by a blend of search engine optimisation (SEO), paid search (PPC), online advertising and content syndication. We put ourselves in the shoes of your prospective buyers and optimise your web presence, create online campaigns and deliver content that talks their language. We then analyse and continually improve your online presence.
Gone are the days when a website was simply an online corporate brochure. An effective website is the hub for your Content Marketing. It is sticky to potential buyers and it is core in funnelling and nurturing these potential buyers through the B2B buying cycle.
At Cremarc we blend all of the elements that create the right website design for our clients. Visual creativity, compelling content, intelligent design and the technical competence – all combining to deliver a highly effective and responsive website across PC, Tablet and Mobile browsers.
Email Marketing & Nurture
Outbound Marketing is about turning interest into engagement. It is about nurturing potential buyers and delivering highly valuable and relevant content to influence their buying behaviour.
We do this through creative email marketing campaigns that generate initial engagement. We then use carefully crafted nurture and trigger campaigns to deliver the right supplementary content at the right time.