Amwell: Generating $24 million in ARR opportunity through integrated demand generation How lead generation captured the 5% of buyers already in market while ABM created demand across the other 95%
Customer advocacy.
Your existing customers are your biggest growth opportunity. We help B2B technology companies strengthen customer relationships through strategic communications, engagement programmes and marketing that drives retention, expansion and advocacy.
Word of mouth has power
Most B2B technology companies invest heavily in winning customers, then dramatically reduce communication once the contract is signed. The result is missed opportunities, weaker relationships and untapped growth.
The businesses that grow fastest don’t stop marketing after acquisition. They continue building relationships, creating engagement and turning satisfied customers into advocates who drive retention, referrals and future revenue.
Customers don’t become advocates because they had a successful project. They become advocates because they’re consistently engaged, informed and connected to your business over time.
Without regular communication, even happy customers forget value, overlook opportunities and become less likely to share their experience with others.
Advocacy doesn’t
happen by accident
Future customers might
know existing ones
Referrals, testimonials, reviews, case studies and customer stories remain some of the most trusted forms of marketing available. Yet most organisations only ask for advocacy at renewal time or when they urgently need a reference.
The strongest advocacy programmes create a constant flow of customer engagement, insight and content that benefits both retention and acquisition simultaneously.
HOW WE HELP
Customer segmentation and proactive marketing that drives additional growth
We build customer engagement programmes that keep your audience connected long after the sale. Through customer communications, newsletters, product updates, lifecycle campaigns, customer communities, video case studies, podcast interviews and advocacy initiatives, we help transform satisfied customers into active supporters of your brand.
The result is stronger retention, greater upsell and cross-sell opportunities, more customer-generated content and a growing network of advocates who help influence the market on your behalf. The most credible voice in your market isn’t your brand. It’s your customers.
HOW WE MEASURE SUCCESS
We measure customer advocacy through engagement, retention and commercial outcomes, ensuring customer marketing contributes directly to growth.
Customer engagement with comms
Regular engagement with company comms shows that customers want to remain informed, connected and interested in your business.
Retention and renewal rates
Retention remains one of the strongest indicators of long-term customer value and programme effectiveness.
Upsell and cross-sell contribution
We track how customer marketing creates new revenue opportunities and deepens relationships to increase account value.
Product adoption and utilisation
Product engagement provides a strong signal of customer health and expansion potential. It is a good indication of your stickiness.
Customer-generated referrals
Advocacy demonstrates trust, loyalty and willingness to actively support your brand.
Selected Work
WHAT WE ACTUALLY DO
Customer Campaigns
We create customer communication programmes that keep audiences informed, engaged and connected to your business through meaningful, relevant updates.
Lifecycle Automation
We build automated engagement programmes that support customers from onboarding through to renewal and expansion milestones.
Customer Newsletters
We develop regular customer communications that share insights, updates and news in ways that strengthen engagement over time.
Video Case Studies
We create customer-led video stories that showcase real outcomes, strengthen relationships and generate powerful proof points that support future sales, marketing and partner engagement.
Podcast Case Studies
We turn customer success stories into engaging podcast conversations, creating authentic campaign materials while deepening customer relationships.
ICP Refinement
We analyse your most successful customers to identify patterns in industries, behaviours and buying characteristics, helping refine your ideal customer profile and future growth strategy.
Testimonials
Book a free marketing discovery.
Most B2B tech brands are leaving growth on the table without realising it. In 30 minutes, we’ll talk through your gaps, opportunities, and the fastest path to becoming unignorable.
Awards & Recognitions
Resources
FAQs
Customer advocacy is the process of building stronger relationships with existing customers to increase retention, encourage expansion and create advocates who actively support your business.