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A B2B SEO and GEO agency building authority across every search experience.

Cremarc is a B2B SEO and GEO agency helping technology brands become found, understood and trusted across Google and AI search. We combine technical SEO, original content, entity authority and digital PR to create demand.

Be the answer wherever buyers search, ask and compare

Search no longer begins and ends with a list of blue links. B2B buyers use Google, AI Overviews, ChatGPT, Gemini, Perplexity and other generative platforms to understand problems, explore categories, compare approaches and identify credible providers. Your brand must be visible across this complete search journey.

Cremarc combines search engine optimisation and generative engine optimisation into one connected strategy. We make the website technically accessible, map the questions and decisions shaping demand, and build authoritative topic clusters around the areas your business has the expertise to own.

Human expertise is critical. AI can reproduce what is already known, but it cannot create the experience, evidence and informed opinion that make content genuinely valuable. We extract knowledge from specialists and turn it into distinctive, well-structured content that buyers want to use and search systems can confidently understand.

Digital PR, third-party coverage and consistent entity signals strengthen authority beyond the website. Measurement then connects rankings, citations, brand visibility and organic journeys with qualified demand, pipeline and revenue. Search visibility is only valuable when it helps the right buyers discover, trust and choose the business.

OUR APPROACH

Commercial search and
demand intelligence

We connect buyer questions, search behaviour, AI prompts, market demand and commercial value, defining where the brand must become visible and which topics can create meaningful business growth.

Technical and entity
foundations

We make content accessible, structured and understandable across search systems, resolving technical barriers while strengthening the entities, relationships and signals that clarify who the business is and what it knows.

Original expertise and topic authority

We build connected topic clusters around genuine business expertise, combining buyer needs with human evidence, informed opinion and distinctive thinking that generic AI-generated content cannot credibly reproduce.

Authority, visibility and progression

We earn trusted external signals, monitor search rankings and AI citations, and connect visibility with qualified journeys, account activity, pipeline and revenue rather than reporting traffic growth without commercial context.

SEO & GEO SERVICES

SEO and GEO strategy

We model search demand, buyer questions, AI prompts, competitive visibility and commercial opportunity to define where the brand can win. The resulting roadmap connects traditional SEO, generative engine optimisation, content, digital PR and measurement around clear priorities rather than disconnected technical tasks.

Technical SEO

We identify and resolve issues affecting crawling, indexing, rendering, site architecture, internal linking, speed and structured information. Strong technical foundations help search engines and AI-powered experiences access, interpret and retrieve valuable content while improving the experience buyers receive when they reach the website.

Topic cluster strategy and authoritative content

We build topic clusters around buyer needs, commercial relevance and expertise the business can genuinely own. Subject-matter interviews, original evidence and strong editorial opinion create useful, non-commodity content that earns rankings, citations, attention and trust across traditional and generative search experiences.

Entity optimisation and digital PR

We strengthen how search systems understand the brand, its expertise, products, people and category relationships. Consistent entity signals, credible third-party coverage, relevant links and citable original assets build the external validation required for stronger organic authority and AI-search visibility.

Search intelligence and commercial measurement

We monitor rankings, share of search, AI mentions, citations, referral journeys, qualified conversions and commercial outcomes. Reporting explains where visibility is growing, how the brand is represented and which search activity contributes to meaningful demand, pipeline and revenue rather than vanity traffic.

Selected Work

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When search visibility grows but commercial influence does not

SEO and GEO problems appear as irrelevant traffic, generic content and rankings that create little qualified demand. Cremarc identifies the technical, strategic or authority gap, then builds connected visibility across traditional and AI search around the questions, expertise and outcomes that matter commercially.

Traffic is increasing but pipeline is not

Organic sessions and keyword rankings are rising, but visitors rarely match the buyers or problems the business can serve. Cremarc reconnects search strategy with commercial demand, buyer intent, qualified journeys and opportunity value.

Your content says nothing new

Pages summarise information already available across hundreds of competing websites, giving buyers and AI systems no reason to prefer them. Cremarc turns specialist experience, evidence and opinion into distinctive content that contributes something genuinely useful.

Competitors appear in AI answers and you do not

Buyers asking ChatGPT, Gemini or Perplexity encounter competitors while your brand remains absent or inaccurately represented. Cremarc benchmarks prompt visibility, identifies the missing authority signals and strengthens the content and external evidence supporting inclusion.

SEO and GEO are being treated separately

One team optimises Google rankings while another experiments with AI citations, creating duplicated priorities and inconsistent content. Cremarc builds both around shared technical foundations, topic authority, entities and buyer needs within one connected search strategy.

The website cannot establish topic authority

Content consists of isolated articles created around individual keywords, with weak connections between buyer questions, expertise and services. Cremarc builds structured topic clusters that demonstrate authority across the complete subject and guide buyers towards relevant commercial journeys.

Technical problems are suppressing strong content

Valuable pages are difficult to crawl, poorly structured, internally isolated or competing against one another. Cremarc resolves the technical and architectural barriers preventing search engines, generative systems and buyers from finding and understanding the content.

Search reports are filled with vanity metrics

Dashboards celebrate impressions, rankings and traffic without showing whether priority buyers are progressing. Cremarc connects visibility with content quality, qualified conversion, account activity, opportunity influence and revenue to show what organic investment is actually creating.

Testimonials

  • Put simply, the guys at Cremarc have been fantastic and cover all our marketing needs.

    Tom Smith, Managing Director, Advanced Dynamics

Book a free marketing discovery.

Most B2B tech brands are leaving growth on the table without realising it. In 30 minutes, we’ll talk through your gaps, opportunities, and the fastest path to becoming unignorable.

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Awards & Recognitions

Resources

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Frequently asked questions

It combines technical SEO, search and buyer research, content, authority building and measurement to improve relevant organic discovery and commercial contribution.