Audit your existing data
We assess the accuracy, completeness and consistency of the account and contact data held across your CRM, marketing automation platform and other connected systems.
Transform incomplete CRM data into actionable ABM intelligence.
Our ABM data enrichment services create a complete view of target accounts and buying committees, giving marketing and sales the accurate intelligence needed to prioritise opportunities, personalise engagement and accelerate account progression through the pipeline.
Better ABM performance starts with better account data
OUR APPROACH
Define the intelligence required
We identify the firmographic, technographic, behavioural and buying-committee data needed to improve account selection, targeting, personalisation and sales prioritisation.
Enrich and structure account records
We validate existing information, fill critical data gaps, map contacts to the correct accounts and organise records around a consistent structure your teams can trust.
Activate enriched account intelligence
We connect the enriched data to campaigns, segmentation, lead scoring, intent monitoring and reporting so marketing and sales can use it to progress target accounts.
ABM data enrichment services
Account data auditing
Assess the quality, completeness and consistency of account records across your CRM, marketing automation platform and connected data sources.
Firmographic data enrichment
Add essential account information including industry, location, company size, revenue, ownership and organisational structure to improve segmentation and targeting.
Buying-committee mapping
Identify decision-makers, influencers, champions and users within target accounts to build a clearer picture of the people shaping each purchase.
Contact data validation
Verify contact details, roles, seniority and account relationships to reduce data decay and give marketing and sales more reliable information.
Data standardisation and integration
Create consistent fields, naming conventions and account structures so enriched data can move accurately between systems and support campaign activation.
Selected Work
Poor data makes effective ABM impossible
ABM depends on knowing which accounts matter, who sits within each buying committee and how those people are engaging. When account data is incomplete, inconsistent or outdated, ABM becomes unreliable.
Target account records are incomplete
Missing firmographic, contact and organisational data makes it difficult to segment accounts accurately or determine where marketing investment should be focused.
Buying committees are invisible
A single known contact rarely represents the complete buying group, leaving important decision-makers, influencers and potential champions outside the campaign.
Contact information is outdated
People change roles and organisations constantly. Without regular validation, campaigns reach the wrong contacts and valuable engagement signals become disconnected.
Data is inconsistent across systems
Different formats, naming conventions and duplicate records prevent CRM and marketing platforms from creating a reliable, shared view of each account.
Personalisation lacks meaningful insight
Without detailed account and buyer intelligence, personalisation is limited to surface-level details that do little to demonstrate relevance or earn attention.
Sales cannot trust marketing data
Incomplete or inaccurate records undermine confidence in account alerts, scoring and intent signals, reducing the likelihood that sales will act on them.
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FAQS
ABM data enrichment improves existing account and contact records by adding, validating and structuring information needed for account-based marketing. This can include firmographic, technographic, behavioural, contact and buying-committee data.