Define meaningful intent
We identify the behaviours, topics, engagement patterns and buying-committee activity that indicate genuine commercial interest within your specific market and sales cycle.
Intent intelligence that reveals where genuine account demand is developing.
Our intent intelligence services combine behavioural signals across target accounts and buying committees, helping marketing and sales distinguish meaningful interest from isolated activity, prioritise the right opportunities and take action that accelerates account progression faster.
Turn disconnected signals into a clear view of buying intent
OUR APPROACH
Connect behavioural signals
We bring together website visits, content engagement, advertising activity, email interaction, CRM data and sales touchpoints at the account level.
Model account progression
We apply frequency, recency, subject and stakeholder context to distinguish isolated activity from sustained engagement and determine how each account is progressing.
Activate intent intelligence
We use intent insights to prioritise accounts, trigger marketing workflows, alert sales teams and recommend the next action most likely to accelerate progression.
Intent intelligence services
Intent signal integration
Connect website, content, advertising, email, CRM and sales activity to create a unified view of engagement across every target account.
Account intent scoring
Score accounts using the frequency, recency, depth and commercial relevance of activity rather than relying on isolated individual interactions.
Buying-committee intelligence
Identify how engagement is developing across decision-makers, influencers and users to determine whether genuine collective interest is forming.
Topic and content intelligence
Reveal the subjects, solutions and challenges each target account is researching to improve messaging, content and sales conversations.
Sales alerts and workflows
Trigger timely notifications and recommended actions when account behaviour reaches agreed thresholds or indicates a meaningful change in intent.
Intent reporting and optimisation
Monitor intent trends, account progression and commercial outcomes to continuously improve scoring, campaigns and sales prioritisation.
Selected Work
Your data shows activity, but not genuine buying intent
Without connecting marketing activity across channels, contacts and time, teams can mistake isolated engagement for genuine demand, overlook accounts building momentum and alert sales too early.
Intent data is fragmented across platforms
Website, advertising, email, content and CRM activity remain disconnected, preventing teams from seeing the complete pattern of engagement within each target account.
Every interaction is treated equally
A single advert click is not as meaningful as sustained engagement across multiple contacts, topics and channels, but basic scoring models often treat them similarly.
Buying-committee intent remains invisible
Individual contact activity does not reveal whether interest is spreading across decision-makers, influencers and users within the wider buying group.
Sales receives too many weak alerts
Poorly defined thresholds create premature notifications, reducing sales confidence in marketing intelligence and making genuinely important signals easier to overlook.
Account momentum is identified too late
Without monitoring the frequency, recency and depth of activity, teams can miss the point at which an account begins moving towards an active buying decision.
Teams do not know what action to take
Recognising intent is only valuable when it triggers the right marketing or sales response based on the account’s interests, behaviour and stage of progression.
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Awards & Recognitions
Resources
FAQS
Intent intelligence connects behavioural signals across target accounts and buying committees to identify where genuine commercial interest may be developing. It evaluates patterns of activity rather than relying on isolated interactions.