5 steps to build a multi-channel paid media strategy that works
The best-paid media strategies don’t focus on one channel – they focus on how all channels work together. Test, optimise and refine across touchpoints!
Read MoreMary Carr
Head of Paid Media & SEO
Why your paid media is underperforming (and how to fix it)
If your paid media isn’t delivering results, chances are you’re making one (or more) of these common mistakes. The good news? Every one of them is fixable!
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What Services to Choose from a B2B Lead Gen Agency
Choosing the right B2B lead generation service can be challenging. Whether you need SEO, paid ads, or content marketing, we’re here to help you make the best decision.
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LinkedIn Ads Costs & ROI Calculator
Use our LinkedIn Ads costs & ROI calculator to estimate the return on your investment by calculating key metrics such as cost per lead, conversion rates, and potential profit.
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The Ultimate Guide to B2B Google Ads
Spending on B2B Google Ads is projected to reach significant levels this year. Specifically, B2B digital advertising expenditures in the…
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GA4 Limitations: Channel Data Collection & Conversion Tracking Challenges
Are you noticing discrepancies between the number of clicks reported in Google Ads and the number of users reported in…
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How to Generate B2B Leads – 3 Fundamental Pillars
Mastering how to generate B2B leads involves three critical pillars: precise audience targeting, compelling offers, and effective landing pages.
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35 B2B Digital Marketing Terms To Learn in 2024
Exploring B2B marketing can feel like navigating a new country, filled with unfamiliar terms and easy misunderstandings that could lead…
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Understanding Search Intent
Tailoring search marketing to user desires, ensuring content meets expectations, and driving conversions by giving users exactly what they want.
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AI Search by Google and Microsoft: What’s It All About?
Generative AI search is changing SEO’s landscape. Both Google and Bing focus on user experience. Digital marketing embraces these tech shifts. Understanding users is key
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7 Must-Know SEO Trends of 2023
Businesses must stay on top of the latest search engine optimisation trends. Here are trends we’re already seeing for 2023.
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On page SEO: A history of content optimisation
On page optimisation has seen various changes and trends over time as the internet has evolved, with Google algorithm updates playing a huge role.
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