Outdated B2B marketing is built on myths that cost you budget, pipeline and, ultimately, growth. It’s time to debunk the five lies holding your strategy hostage and reveal the truths that power modern demand.
The 5 Lies You’ve Been Told About B2B Growth equips CEOs and CMOs with the insights and tactics to rebuild their playbook around how buyers actually behave.
In this guide, you’ll explore:
- The top 5 myths undermining your marketing effectiveness
- The hidden realities of brand-building beyond last-click attribution
- How to engage dark-funnel buyers long before they raise a hand
- Strategies to win over diverse buying committees, not just single personas
- Why empathy-driven messaging trumps feature-led value propositions
Plus, you’ll get:
- A clear framework to audit and overhaul your current demand engine
- Proven tactics for aligning sales and marketing around shared opportunities
- Metrics that matter—and the ones you can safely ignore
