Getting Personal with ABM
Account-Based Marketing is about creating a unique customer experience. It is about taking the time to truly understand the target organisation and creating an Account-Based Marketing programme that engages the budget creators, budget holders and key influencers.
Our understanding of the tech sector enables us to work with you in profiling your target accounts and aligning your proposition to their specific needs. When you make your approach personal, you achieve transformational results.
You may have a specific account you want to focus on or an existing customer that you want to expand. Our experience of ABM and Target Account Selling enables us to work closely with your sales team to truly understand the organisation, map the entry points and develop programmes that generate results.
Building a comprehensive profile of your target accounts is key - understanding their strategic imperatives and the circles of influence across the organisation. This enables you to target the right people with a personalised proposition.
We utilise multi-tiered activity, to reach all the players identified - targeting the execs, the senior leaders and the influencers in order to raise your awareness across the organisation and generate multiple entry points.
Content plays a significant role in engaging the different personas. We align your content specifically for the target organisation, and then out-marketing the competition with pin-point accuracy of your message.