Chances are you’re one of the two out of three marketing leaders who believe they lack the budget to execute their strategy effectively. But the real problem isn’t the size of the budget, it’s that 57% of marketers are driving their process based on last year’s numbers, rather than a strategic view of what’s ahead.

This guide breaks down the uncomfortable truth about marketing budgets and gives you the necessary tools to create a budget that drives growth.

In this guide you’ll discover:

• How to make your case: framing marketing as CapEx, explaining the unattributable funnel to a CFO, and projecting returns over three years.
• Which budget model suits you: from percentage‑of‑revenue to zero‑based budgeting, with real‑world B2B examples.
• Where to invest—and what to cut: focusing on high‑impact audiences, balancing brand and demand, and shaving spend that doesn’t move the needle.
• A growth manifesto: ten rules that turn your budget into a disciplined engine for pipeline and brand power.

Hungry for more?

Get your marketing spend right: How to turn your budget into a growth engine

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The 5 lies you’ve been told about B2B marketing growth – a Cremarc Labs report

The ‘5 Lies You’ve Been Told About B2B Growth’ report from Cremarc Labs equips CEOs and CMOs with the insights and tactics to rebuild their playbook around how buyers actually behave.

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Or read the more insights from Cremarc Labs by clicking here