Arthur D. Little: A social campaign to increase engagement
- Management Consulting
Arthur D. Little, a leading global consulting firm, is renowned for its expertise in strategy, innovation and technology. They distil this expertise into in-depth whitepapers designed to help businesses navigate the complex challenges they encounter in their industries. But they weren’t reaching their intended audiences.
The length and complexity of the whitepapers made it difficult for people to engage with them. Arthur D. Little needed to simplify and promote their whitepapers across social platforms.
A united approach
Our design, content and social teams created a united strategy to help these whitepapers stand out.
Every month, we review eight new whitepapers, carefully extracting the most compelling data and insights. From these whitepapers, we create a diverse range of over 50 social media assets, tailored for different platforms and formats.
Each team has a dedicated role, working collaboratively together to reach the same goal: unignorable social posts.
- Content team: Distil key stats, insights and takeaways from each whitepaper, transforming dense information into clear, engaging copy for social.
- Design team: Create visually striking, high-quality social assets that maintain the premium brand image of Arthur D. Little while keeping the content approachable and shareable.
- Social team: Turn the copy and design into a variety of social assets that resonate with different segments of the audience, increasing engagement and driving more clicks to the full whitepapers.
Not one-size-fits-all
The key to engaging audiences – and keeping them engaged – is variety. Our social media team analysed audience responses to different types of assets and selected four effective formats:
- Carousels: Breaking down multiple key insights or findings into a swipeable, engaging format.
- Animations: Using motion graphics to highlight complex ideas and make them more engaging.
- Quote cards: Featuring impactful quotes and statistics with a clean design for higher shareability.
- Infographics: Creating visually compelling, easy-to-digest graphics that simplify complex data and ideas.
The results
- Brand visibility: Arthur D. Little experienced a noticeable boost in brand mentions and increased visibility across social platforms, reinforcing their position as a premium thought leader in the consulting space.
- Quality and quantity: The 50 assets we create each month are all brought to life by the combined strategy of our teams, ensuring they are all relevant, effective and engaging.
- Content variety: Each type of asset – carousels, animations, quote cards and infographics – contributes to an improvement in shareability.
From complex to engaging
By turning in-depth whitepapers into over 50 engaging, premium social media assets each month, we’ve boosted engagement, clicks and brand visibility. But we have also helped position Arthur D. Little as a digital thought leader with a modern, accessible presence.
If you’d like to see real results from social campaigns, we’re here to help—get in touch today.
Why Cremarc?
We specialise in helping businesses like Arthur D. Little achieve their goals by combining industry know-how with smart, modern marketing tactics.
We focus on understanding what makes each client unique and use that insight to drive results.
Our process includes:
- Immersive discovery
- Strategic content distillation
- Collaborative delivery