B2B Paid Media: Beyond the Basic, Boring & Bland

The challenges facing B2B businesses are vast, from evolving buyer expectations—buyers wanting a more seamless self-serve experience akin to consumer brands—to a fluctuating macroeconomic landscape leading to tighter margins, more considered purchases, and longer lead times. You need to partner with an agency that takes the time to understand the specific challenges of your industry and can build a paid media strategy that not only addresses them but finds opportunities within them.

Your audience isn’t just ‘decision-makers’, and ‘decision-makers’ aren’t monolithic business representatives. Your audience goes beyond the budget holder and extends to the internal influencers on them, each with unique professional challenges they’re looking to address. Your agency needs to understand B2B audiences, their challenges, and how to position you as the solution. You need a paid media strategy that reaches and resonates with multiple stakeholders through impactful and innovative creative that connects with the right person at the right time.

It’s not the size of your budget, but how you make that budget count. A 5+ figure budget won’t counteract targeting the wrong audience with the wrong message. With margins becoming slimmer, utilising media spend to maximise ROI is crucial, and the platforms you choose to activate on play a huge role in that. An agency focused on your business success has ROI at the heart of its paid media strategy and looks beyond campaign metrics to understand the activity's impact on your bottom line.

If you’re looking for a strategy that considers the above and more, getting in touch with Cremarc could be the first step towards building a scalable growth engine and making paid media work for you.