Matt Berry - Chief Operating Officer

Matt Berry - COO of Cremarc - B2B marketing agency

Chief Operating Officer

As COO, Matt’s absolute focus is implementing the foundations for growth. This encompasses many initiatives, but is centred around: people, process, proposition and innovation. Why these? When all of these things work together, there is nothing that can stop us reaching our objectives.

AI Account-Based Marketing in B2B hero image

18th March 2026

Account-Based Marketing Has Entered Its AI Era: What Comes Next

In a world drowning in noise, AI account-based marketing demands bold creative ideas, a powerful MarTech engine, valuable content and…

16th March 2026

Standing Out in B2B Paid Media: Why Creative Differentiation Drives ROI

In a crowded B2B ad space, blending in means falling behind. Learn how creative strategy and data-driven testing can unlock better paid media results.

Website accessibility is much more than just a tick box

26th January 2026

Website accessibility is not optional; it is a moral growth engine

Website accessibility has evolved from a compliance issue to a crucial element of business growth; widening customer pools and improving SEO.

14th February 2025

Uneasy listening: AI podcast hosts are silencing your brand voice

If podcasts are the way forward, it pays to do it properly or not at all. And AI still can’t capture the true essence of what it is to be human.

19th November 2024

The dark funnel and why you need to start seeing brand building in a different light

When it comes to identifying the many untraceable interactions that help create demand, things get murky very quickly. ‘The funnel’ is in the dark.

18th April 2024

Goodbye Google, and Aloha to independent web browsers: why marketers must adapt their search for EU customers

Independent web browsers are gaining ground as Europeans spread their online search further afield, opening up new opportunities for marketers….

20th March 2024

We Read The Edelman 2024 B2B Thought Leadership Report So You Don’t Have To

Get Cremarc’s perspective on what the top 5 takeaways mean for your content For the sixth year, in collaboration with…

Sealed with a KISS - keep your marketing messaging simple.

21st November 2023

Sealed with a KISS – B2B Marketing Messaging

Turning the mundane into something interesting is a bit of a marketing artform, but there are times when it can go too far. When messaging is too complex or convoluted, it not only loses its impact, but it’s in danger of also becoming confusing, or irrelevant. Whatever happened to “it does exactly what it says on the tin?

12th October 2023

A Controversial Prediction on the Future of SEO

Yes, I have picked this topic on purpose and the main reason is to start a conversation on the future of SEO. I’ve read a lot of ‘this person said this’ type articles, but no one seems to be venturing their own opinions on the future of SEO.

7th October 2022

I’m a COO and I have dyslexia

I am a 33-year-old COO and yes, as the title states, I have dyslexia. Right now, this post sounds like…