LinkedIn Ads Cost Calculator
Use our B2B Cost Calculator to estimate the return on your LinkedIn Ads investment by calculating key metrics such as cost per lead, conversion rates, and potential profit.
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George Heginbotham
Paid Media & SEO Consultant
George is our tenacious SEO and Paid Media Consultant who creatively solves campaign weaknesses and delivers results that exceed client expectations. His passion for understanding consumer behaviour enables him to effectively optimise and manage campaigns.
B2B Google Ads: 2024 Ultimate Guide
Spending on B2B Google Ads is projected to reach significant levels this year. Specifically, B2B digital advertising expenditures in the…
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GA4 Limitations: Channel Data Collection & Conversion Tracking Challenges
Are you noticing discrepancies between the number of clicks reported in Google Ads and the number of users reported in…
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How to Generate B2B Leads – 3 Fundamental Pillars
Mastering how to generate B2B leads involves three critical pillars: precise audience targeting, compelling offers, and effective landing pages.
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35 B2B Digital Marketing Terms To Learn in 2024
Exploring B2B marketing can feel like navigating a new country, filled with unfamiliar terms and easy misunderstandings that could lead…
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Understanding Search Intent
Tailoring search marketing to user desires, ensuring content meets expectations, and driving conversions by giving users exactly what they want.
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AI Search by Google and Microsoft: What’s It All About?
Generative AI search is changing SEO’s landscape. Both Google and Bing focus on user experience. Digital marketing embraces these tech shifts. Understanding users is key
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