The Cremarc B2B
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Read our blog of B2B marketing thought leadership and insights.

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3 February Gabe Green

The Alignment Problem: The Danger of AI for Marketing

We can learn something from The Alignment Problem, about how objective-setting may need some more…

19 November Michael Curran

The dark funnel and why you need to start seeing brand building in a different light

When it comes to identifying the many untraceable interactions that help create demand, things get…

6 November Gabe Green

Cremarc Innovation Hub October 2024: The Power of Microsoft Ads & Gamifying Form Fills

Welcome back to your monthly dose of progressive marketing tactics. This month we looked at:…

18 October Gary Coville

Why the odds are stacked against B2B marketers

If I asked you to invest in something where your probability of even getting your…

10 October Gabe Green

Consistent Consistency Consistently

We’re often chasing the next big thing in marketing. With most marketers acting like magpies…

12 August Gabe Green

Cremarc Innovation Hub August 2024: Content resource investment hack – know before you spend

At Cremarc, our commitment to innovation drives us to continually explore new methods to deliver…

29 May Gabe Green

Right Place, Right Time: Intent-Based Marketing

The marketing statistic that I quote the most is that only 5% of your market…

8 May Gabe Green

The Solution Already Exists, It’s Just Hiding Elsewhere

I recently read an excellent book—”Evolutionary Ideas”—in which Sam Tatam outlines the powerful concept of…

18 April Michael Curran

Goodbye Google, and Aloha to independent web browsers: why marketers must adapt their search for EU customers

Independent web browsers are gaining ground as Europeans spread their online search further afield, opening…

20 March Michael Curran

We Read The Edelman 2024 B2B Thought Leadership Report So You Don’t Have To

Get Cremarc’s perspective on what the top 5 takeaways mean for your content For the…

12 January Mary Carr

35 B2B Digital Marketing Terms To Learn in 2024

Exploring B2B marketing can feel like navigating a new country, filled with unfamiliar terms and…

8 January Kieran McCusker

Managing your CRM platform: What Makes the Perfect Lead Scoring Model?

In this blog, we’ll explore some of the best practices you can implement within your…

5 December Gabe Green

Emotional Ads are 7x More Effective Than Rational Ads in B2B Marketing

Yes, you read that correctly. Emotive advertising is 7x more effective than the traditional B2B…

30 November Gabe Green

Let’s Get Physical: Direct Mail Should Be Making a Comeback

There’s a huge over-emphasis on social media, online advertising and digital marketing in general, and…

21 November Matt Berry

Sealed with a KISS – B2B Marketing Messaging

Turning the mundane into something interesting is a bit of a marketing artform, but there…

The Cremarc B2B Marketing Blog.