The Cremarc B2B
Marketing Blog.

Read our blog of B2B marketing thought leadership and insights.

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28 September Michael Curran

Unlocking Business Growth: The Advantages of Outsourcing Marketing

When your business is on the rise, considering an external marketing department can be a…

21 September Gabe Green

6.5 Practical Tips to Apply Behavioural Science to your Marketing, Today

The intersection between marketing and behavioural science is becoming ever more overlapped by the day.…

13 June Gabe Green

Generative AI – no more creative limits

Leveraging the power of generative AI can make jobs easier for marketers and designers...

26 May Gabe Green

What 10 years of B2B marketing research tells us

The B2B marketing landscape is ever-changing, but this is what 10 years of B23B marketing…

26 April Michael Curran

The Dos and Don’ts of UX Design: Best Practices for Creating Intuitive User Interfaces

Here are the Dos and Don'ts of UX Design when creating user experiences...

18 April Gabe Green

Be more bee – brand experimentation in business

In today's business climate, businesses must experiment to survive...

11 April Michael Curran

Organic Content: The New Earned PR and the Future of Branding

The traditional earned PR tactics for publicity and media coverage are now long gone...

28 March Michael Curran

Gated Vs Ungated Content in B2B Marketing

To gate, or not to gate content - that is the question...

22 March Gabe Green

The importance of a strong brand in B2B marketing

Creating a strong brand that your audiences connect with is the key for marketing success…

17 March Michael Curran

ChatGPT: A New Era in AI

ChatGPT presents a new era for artificial intelligence (AI), unlocking new opportunities and possibilities for…

9 March Michael Curran

Why AI is Not the End of UX Designers

With advances in AI over recent years, many are speculating whether there is still a…

23 February Gabe Green

How do you create personal experiences in B2B marketing?

Personal experiences are an incredibly important aspect of the user journey and must not be…

20 February Michael Curran

Offline conversion tracking: The new approach to advertising growth

Setting up offline conversion tracking can help mitigate the imminent problems arising from the death…

8 February Michael Curran

Why it is time to end the friction between sales and marketing

Sales and marketing alignment is important for the success of any business, and friction between…

26 January Gabe Green

The drive toward demand generation

In today's world, marketers need to start splitting their marketing budget between lead generation and…

The Cremarc B2B Marketing Blog.