It is a common misconception that SEO is all about keywords and content. To make these count, you must first ensure you have the basics right, that your site is crawlable by the search engines and what they find they view as favourable.
Our free-of-charge SEO Helicopter Audit provides you with a technical snapshot of how your site is viewed in the eyes of the search engines. It will assess those factors that the search engines use to rank your site and provide you with a priority list of remedial steps you should take to get the basics right.
We find organisations spend a lot of time and money focusing on their keywords and content with little to no impact on their search engine ranking. This is because they have fundamental technical SEO issues on their site which will always prevent them from climbing the search results.
The value of the SEO Helicopter Audit is that it will clearly show you if you are suffering from these issues. It will give you a view of your site from the perspective of the search engines and will direct you in taking the remedial steps (often simple to execute) that will then support your efforts to improve your ranking with Google and the other search engines.