5 Lies You’ve Been Told About B2B Growth

Listen now to discover the truth.

Episode 5 – PART 1  |  23-minute listen

Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss the latest Cremarc Labs report that delves into the five lies about B2B marketing and business growth that you’ve been told. They discuss actionable tips for realigning marketing with buyers, why focusing on direct attribution is a huge mistake, and where you can find your hidden pipeline. This episode will give you the answer to why your marketing isn’t as effective as it could be.

This episode had so much insight and data that we had to split it into two parts! Part 2 will be out soon.

Download the ‘5 Lies’ Cremarc Labs report

Interested in hearing more about the 5 Lies, and how you can overcome them?

The 5 Lies You’ve Been Told About B2B Growth equips CEOs and CMOs with the insights and tactics to rebuild their playbook around how buyers actually behave.

In this guide, you’ll explore:

  • The top 5 myths undermining your marketing effectiveness
  • The hidden realities of brand-building beyond last-click attribution
  • How to engage dark-funnel buyers long before they raise a hand
  • Strategies to win over diverse buying committees, not just single personas
  • Why empathy-driven messaging trumps feature-led value propositions

Fancy chatting about B2B marketing with Gary and Gabe?

 

Book a free consultation with us and we’ll have an easy, informal brainstorm about how to overcome your current marketing challenges. But be warned, if you say “We just want leads” we will hang up…

Fill out the form and we’ll be in touch to book a slot!


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