The Marketing Discovery is a free-of-charge service we offer to help organisations map how marketing can help their business grow. We spend time with you to understand your business, your challenges and your aspirations for growth. We then help you define a clear set of objectives for taking your proposition to your target market and building engagement with your target audience.
The output of the discovery is a clear roadmap for how you go to market and the activities you should be performing to raise awareness, generate interest and cultivate this into opportunities.
We find that a lot of organisations make false starts with marketing; they invest time and money in initiatives that fail to deliver on what they are looking to achieve. Our Marketing Discovery is aimed at preventing this. It ensures you have a clear definition of what you want marketing to deliver, and as such, allows for specific objectives to be set.
The Marketing Discovery provides you with a roadmap to take you from where you are now to where you want to be and focuses in on the activity you should be doing to generate the outcomes you are looking for.