Job overview:
We’re looking for a commercially minded Paid Media Consultant to lead the delivery and optimisation of high-impact digital campaigns for our B2B clients.
This role goes beyond execution, you’ll be responsible for shaping performance strategies, utilising AI, managing key client relationships, and collaborating with different team functions to deliver exceptional results. You’ll have hands-on expertise across Google Ads, Meta, LinkedIn, Reddit, and Spotify, and a deep understanding of how paid media integrates with MarTech and CRM ecosystems.
As a senior figure within the Paid Media function, you’ll play a pivotal role in driving growth across client accounts, improving team efficiency, and embedding innovation, especially AI, across everything we do. You will pride yourself on client communication, as well as internal collaboration.
Responsibilities:
- Lead the development of integrated, cross-channel paid media strategies that align with B2B client goals and drive measurable growth across the funnel.
- Oversee the setup, management, and optimisation of campaigns across Google Ads, Meta, LinkedIn, Reddit, and Spotify, ensuring accuracy, efficiency, and best practice at every stage.
- Analyse campaign data across platforms and CRM systems, identifying performance trends, opportunities, and areas for improvement, then translate these into clear, actionable recommendations.
- Collaborate with Data and MarTech specialists to ensure seamless lead capture, tracking, and attribution across the sales funnel.
- Review and QA campaign setups, audience builds, and reporting outputs to maintain high quality and consistency across all client accounts.
- Present campaign findings and strategic recommendations confidently to clients and internal stakeholders, contributing to quarterly reviews and strategic planning sessions.
- Work closely with Account Manager, SEO, Creative, and Marketing Science teams to deliver integrated, insight-driven marketing strategies that connect across channels.
- Stay up to date with emerging paid media platforms, B2B marketing trends, and automation tools, bringing innovative ideas and testing opportunities to the team.
- Leverage and test different AI platforms to accelerate paid media growth for clients, and efficiency for how we work as a team.
- Support the Head of Department in refining internal processes, improving efficiency, and implementing best-practice methodologies across the department.
KPIs:
Client impact & strategy
- Delivery of campaigns that meet or exceed performance KPIs (ROAS, CPA, CPL, CTR, MQL volume).
- Strategic contribution to client growth and retention.
- Quality and clarity of insights and reporting.
- Incredible client communication and consultative skills
Operational excellence & innovation
- Accuracy in campaign setup, pacing, and budget management.
- Integration between paid media and CRM systems.
- Testing frequency and innovation within campaigns.
Team & leadership
- Effectiveness in mentoring and supporting team members.
- Quality assurance of deliverables and adherence to best practices.
- Contribution to positive team culture and collaboration.
Skills/Experience:
Essential:
- 3+ years’ experience in paid media, within a B2B agency or performance marketing environment.
- Proven experience managing campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and at least one of Reddit Ads or Spotify Ads.
- Direct experience in implementing AI into paid media and paid media workflows
- Deep understanding of B2B marketing funnels and experience aligning paid media activity with CRM and automation platforms (HubSpot, Salesforce, or similar).
- Strong analytical skills and proficiency in GA4, Looker Studio, and Microsoft Excel for data reporting.
- Confident communicator, able to present strategies and results clearly to senior client stakeholders.
- Excellent organisational skills, managing multiple accounts with attention to detail and accountability.
Desirable:
- Experience with lead scoring, conversion tracking, and marketing automation workflows.
- Familiarity with account-based marketing (ABM) and intent data tools.
- Experience managing large budgets (£500k+ monthly spend) and complex international accounts.
Key competencies:
- Leadership: Inspires confidence, empowers others, and leads by example.
- Strategic thinking: Connects performance activity to commercial objectives.
- Analytical mindset: Translates data into meaningful insight and action.
- Collaboration: Works effectively with CRM, creative, and analytics teams.
- Accountability: Takes full ownership of performance and quality.
- Adaptability: Thrives in a dynamic, fast-paced agency environment.
