About Cremarc:
We are on a mission to elevate B2B marketing and, to do that, we need incredibly talented and passionate people to come on the journey with us.
Our philosophy is simple: we transform complexity into stories, and stories into business impact. In an era where AI can generate endless content, we believe what truly sets brands apart is human taste, emotional relevance, and editorial rigour. We use AI as an accelerator where it helps, but the judgement, imagination and decision-making stay human.
About the role:
Cremarc is looking for an experienced B2B content writer to work closely with the wider content team, digital experts, creatives and social media specialists.
This role sits at the intersection of content creation, content strategy, and brand strategy. You’ll be responsible for delivering compelling, full-funnel content across multiple B2B accounts while contributing to strategic planning and helping maintain each client’s distinctive brand voice.
Content Creation
You will craft high-quality content across diverse formats – from thought leadership articles and technical whitepapers to video scripts, podcasts, and interactive guides. Excellence in human writing is essential, but you’ll also need to think like a full-stack marketer—not just a blog writer.
You should either bring your own content creation stack or be eager to build one, using AI and automation tools strategically to scale your output and elevate your creative work. The goal is to work smarter, not harder, while maintaining the human taste and editorial judgement that makes content genuinely distinctive.
Content Strategy
You will plan campaigns and assets with a clear understanding of how to create strategic content plans that outline creation, delivery, publication, and management to meet specific business goals and audience needs. Every piece you create should be intentional, purposeful, and commercially relevant.
Brand Strategy
You will work with an understanding of brand positioning, competitor landscapes, audience needs, and messaging frameworks. While brand strategy is owned by our Strategy team, there is natural crossover in this role, and you’ll need to apply brand thinking to ensure every asset strengthens brand distinctiveness and reflects a coherent identity.
What we are looking for:
Essential:
- Solid B2B marketing agency experience in a content writer position, working across multiple clients and campaigns – this is not a junior-level role
- A diverse portfolio showcasing a broad range of B2B content assets is essential when applying – we want to see thought leadership, technical content, video scripts, campaign work, and evidence of full-funnel thinking
- Exceptional writing ability: journalistic eye for great copy, impeccable spelling and grammar, provocative headlines and attention-grabbing openers
- Ability to write succinct social and ad copy for LinkedIn and Reddit
- The mindset of a full-stack marketer, not just a blog writer – you should either bring your own content creation stack or be building one, using AI and automation strategically to scale output while maintaining quality
- Understanding of B2B marketing fundamentals: aligning copy with business objectives, personas, and the full customer journey
- Experience in or strong understanding of content strategy and creating tactical content plans
- Awareness of brand strategy principles- messaging, audience understanding
- Knowledge of common B2B topics such as SaaS, cybersecurity and the Cloud
- Confident presentation and public-speaking skills to showcase work to clients clearly and persuasively
- Independent and self-directed, able to get on with the job without excessive handholding, yet collaborative in spirit
- Able to work in a hybrid setup, commuting to Woking 2 days per week
Nice to have:
- Advanced content strategy experience, including developing content frameworks and governance
- Brand/messaging strategy experience
- Experience executing PR and organic social media campaigns
- SEO experience
- Confidence to educate internal teams on content writing best practice
What’s in it for you:
- Flexible working around the core hours of 10 am – 4 pm
- Work from home, as well as in the office 2 days a week to collaborate
- 25 days holiday per year
- Quarterly Protected Learning Time: 1 working day dedicated to undertaking professional development
- Regular social activities
- Free access to our WellBeing Programme through Care First
