Elevating Noetica’s Brand and Market Presence
- Contact Centre Software
- SaaS
Client Overview
Noetica is a specialist provider of advanced contact centre technologies, renowned for its patented solutions like Synthesys™ and SmartBound™. Despite its innovative offerings, Noetica faced a challenge: limited brand visibility in a highly competitive, noisy market dominated by big incumbent names.
“Cremarc have transformed our marketing activity, whilst staying true to the core values of our brand. They provide genuine business and product marketing support which is vital in supporting the communications with our customers, partners, suppliers, and prospects.”
– Steven Brooks, Chief Commercial Officer, Noetica
The Challenge
Noetica needed to:
- Modernise its brand and messaging to reflect its innovation and credibility.
- Increase visibility and share of voice in a crowded market.
- Engage buyers and partners through authentic, impactful marketing.
- Drive demand for core solutions like predictive diallers.
Our Approach
Cremarc partnered with Noetica to deliver a full-funnel marketing transformation, starting with a website reset and evolving into a multi-channel activation strategy.
Phase 1: Positioning Reset & Modernisation
- Messaging Overhaul: We redefined Noetica’s positioning to emphasise expertise in outbound dialling and contact centre technology.
- Website Revamp: Updated design and content to make Noetica look bigger, better, and more modern – improving technical SEO and user experience.
Phase 2: Activation & Experimentation
We launched campaigns across:
- Organic Social: Built thought leadership and personality through LinkedIn.
- Paid Social: Always-on campaigns to maintain visibility and reinforce organic efforts.
- SEO & GEO: Created search-driven content maps and optimised technical performance that search engines and LLMs lapped up.
- Paid Media: Sponsored high-value content to amplify the brand’s reach.
Phase 3: Refinement & Impact
Through data-driven iteration, we honed in on what works:
- Authenticity Wins: A LinkedIn post featuring CCO Steve playing guitar at a charity concert sparked a conversation with a prospective partner he’d been trying to reach for a year. This proved the power of humanising the brand in a traditionally dull market, and knowing what grabs attention on social media.
- SEO Success: Noetica now ranks as the top two features on Google’s Gemini AI overview for “predictive dialler”—a critical keyword for their offering.
- Expanding into paid search: Activating paid search to capture high-intent demand for predictive diallers is a next step, to support the organic search efforts that are already paying dividends.
Results
- Brand Transformation: Noetica now stands out as a modern, credible, and personable brand.
- Engagement Growth: Increased social engagement and inbound conversations with prospects and partners.
- Search Dominance: Achieved top rankings for strategic keywords, driving organic visibility.
- Pipeline Impact: Opened doors to new partnerships and opportunities through authentic content.
“Having a strategic partner that very much feels like an extension of the Noetica family has contributed to our successes. The only downside is waving goodbye to the days of Noetica being a well-kept secret.”
– Steven Brooks, Chief Commercial Officer, Noetica
Why It Worked
This success is rooted in:
- Strategic Integration: Aligning messaging, content, and channels around clear pillars – thought leadership, conversation starters, and personality.
- Collaboration: Noetica’s forward-thinking approach and Cremarc’s expertise created a partnership that thrives on innovation and agility.
