Gabe Green.

Head of Strategy

Gabe is Head of Strategy at Cremarc, where he leads the agency’s strategy function and helps B2B technology brands work out where to play, how to position themselves and how to build marketing that actually drives growth. Having led more than 100 B2B tech strategy and positioning projects, his work spans market research, segmentation, positioning, brand strategy, go-to-market and marketing effectiveness. He’s particularly interested in buyer behaviour, how brands are actually built and remembered, and closing the gap between marketing theory and what businesses end up doing in practice. Outside of work, Gabe enjoys travelling (on cruises), consumes a worrying number of marketing podcasts and has a tendency to turn relatively normal observations into unnecessarily detailed marketing theories.