There is no better feeling than winning that big deal. A massive slice of the sales target is achieved and the whole company gets a push in the right direction. However, it’s not easy. Big deals seldom come to you so you can’t just go with the flow. You have to take on the white water and this is where traditional marketing just doesn’t cut it.
Account Based Marketing (ABM) takes a different approach by focusing on one or maybe a handful of big deals. It meticulously researches these accounts to identify key influencers and decision makers; then it grabs attention by delivering highly personalised messages to key individuals across the organisation.Download